Depending on the ad product, the process leading up to ad placement will be different.
Standard Ads
After signing the contract, you will be able to create an advertiser account and start submitting ad creatives.
Submitted creatives will undergo ad reviews. You will be able to set up the ad delivery settings as the ads pass the reviews and begin distributing them at the timing of your choice.
Related article: Process from Issuing a Standard Ads Account to Ad Delivery
Premium Ads
After signing the contract, you will be able to apply for ad placement and start submitting your creatives.
Submitted creatives will undergo ad reviews and will be delivered once the reviews are complete.
Related article: A series of steps leading up to Premium Ads delivery