Options: Off / On (Deliver to audience 1-15 times in 1 day / Deliver to audience 1-15 times in 7 days)
*Frequency settings are set by campaign.
This setting allows you to limit how often your campaigns are shown to users.
You can choose a period of 1 day or 7 days. The frequency can be set from 1 to 15 times.
The definition of "user" in SmartNews Ads can be found in the SmartNews Ads Glossary under "frequency". Frequency capping works based on viewable impressions (vimps).
Due to technical factors (caching, etc.), impressions may exceed the frequency cap.
Frequency control can be turned on and off while running your campaign. However, this is not recommended, as it may cause instability.
