Standard Ads | Submitting a Static Image Ad

Submitting static image ads

The following settings are for submitting a single creative. If you want to submit multiple creatives at once, please use CSV submission as well. For more information on CSV submission, please refer to CSV Submission (Creative Submission).

There is no limit to the number of creatives However, there is a limit in the case of  iOS x SKAdNetwork.

1From the top menu, click [広告設定] (Ad Settings) and choose [キャンペーン設定] (Campaign Settings)​

2Select your desired campaign

3.1Click [新規クリエイティブを入稿する] (Submit a New Creative) 

3.2​You may also submit a creative directly from the campaign creation page

4Drag and drop your desired image

Static images can be submitted in two sizes: 300 x 300 and 1200 x 628.
You can also submit a set of three sizes (300 x 300, 600 x 500, 1280 x 720).

5Enter the headline, description, advertiser name, creative name, and destination URL.

*The number of possible characters is as follows (regardless of full-width half-width).

• Headline (10 to 35 characters)
• Description (10 to 90 characters)
• Advertiser name (up to 11 characters)
• Creative name (up to 64 characters)
  *There are no prohibited symbols, and changes can be made while the ad is live (not directly related to ad screening).

6Select whether to display a Call To Action (CTA).

7 [クリエイティブを追加する] (Add Creative) Click 

Notes

Headline/Description

• Italics are not allowed.
• Machine-dependent characters and multiple consecutive symbols are not allowed.
• Line breaks cannot be specified.
• If the entire headline cannot be displayed, your ad may be displayed with a "..." to indicate that is has been shortened.
• For prohibited expressions etc., please refer to Ad Standards.

Advertiser name

• Do not use overly attention-grabbing brackets such as [ ].
• Only the name of the company or product featured in the ad may be used.
• In rare cases, names that exceed nine characters may be shortened.
• Machine-dependent characters cannot be used.
• Names may not be modified after submission.
• The advertiser name displayed under the delivered ad will be the advertiser name submitted with the creative information (the advertiser name in the campaign information will not be used for delivery).

Destination URL

• Since URLs are subject to screening, it may be necessary to make corrections after submission.
• Deep linking/Onelink are not officially supported and their functionality cannot be guaranteed.

Static image creatives

• Delivery may not be possible due to the excessive amounts of text.
• The guaranteed display area for static image ads distributed through SmartNews is 80% from the center. If there are any characters that you do not want cut out, please create the image so that it fits within that area. However, for carousel ads (Story creatives) 100% will be displayed.
  
  
• Logos and screen captures from television shows, etc. may not be used even if permission has been granted from the copyright owner.

Call to Action

• Depending on the "Campaign Purpose" you select when creating a campaign, the Call To Action button will be displayed in the same way on the feed page (ChannelView) and article page (SmartView); if you do not select a purpose, it will be hidden, and if you select a purpose, it will be displayed as is.
• There is no difference in how the Call To Action button is displayed on the feed page (ChannelView) and article page (SmartView) depending on whether it is video, still image, or carousel ad (Story creative).
• The Call To Action button may not be displayed depending on the type of screen or device being used.
• The Call To Action button can only be changed for web items.
  *For App items, "Install" will be automatically displayed.

Regarding creative names

• Changing the creative name will not trigger a re-screening.