Overview Audience Manager lets you manage SmartNews users who have a history of interacting with your ads or products. You can use it to create custom audiences for retargeting or increasing app engagement. There are two main ways of creating custom audiences: Creating audiences from website events (web activity) Creating audiences from ad interactions (ad

How ads are organized Somewhat like a set of Russian dolls, ads in SmartNews Ads Manager are organized into three main layers: campaigns, ad groups, and individual ads. Items in each layer have their own tab in Ads Manager, and each has its own role to play. Campaigns At the highest level, campaigns represent specific

Ads Manager overview Ads Manager lets you create ad campaigns, manage your ad creative, and monitor performance. This guide will walk you some of your first steps: from creating a campaign to uploading your first ads. What a typical Ads Manager screen looks like Create a campaign Content in Ads Manager is organized in a