![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/image-40-1024x390.png\")
<\/figure>\n\n\n\nCreate a campaign<\/h2>\n\n\n\n
Content in Ads Manager is organized in a hierarchy of Campaign > Ad group > Ad. Each level has its own tab, analytics reports, and configuration settings.<\/p>\n\n\n\n
1<\/i>Begin by selecting Create campaign under the Campaigns tab.<\/span><\/h6>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/image-41-1024x217.png\")
<\/figure>\n\n\n\n2<\/i>Next, select a campaign objective for the new campaign. Different objectives offer unique optimization and tracking options.<\/span><\/h6>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/04\/image-3-1-1024x691.png\")
<\/figure>\n\n\n\nCampaign objectives<\/h4>\n\n\n\nAwareness<\/strong><\/h6>\n\n\n\n\n- Optimize your campaign to reach the widest possible audience. This objective helps you expand your customer base.<\/li>\n<\/ul>\n\n\n\n
Traffic<\/strong><\/h6>\n\n\n\n\n- A simple and flexible objective; tracks user clicks from the links in your ads. Optionally supports event tracking using Pixel event codes<\/a>.<\/li>\n<\/ul>\n\n\n\n
App Promotion<\/strong><\/h6>\n\n\n\n\n- An objective optimized for app installs and engagement. Select this objective to connect your campaign with your app’s store ID and incorporate tracking data from Adjust,AppsFlyer, or Singular.<\/li>\n<\/ul>\n\n\n\n
Sales<\/strong><\/h6>\n\n\n\n\n- Use Pixel event codes added to your website to track detailed user behavior.<\/li>\n<\/ul>\n\n\n\n
Configuring your campaign<\/h3>\n\n\n\n\n1<\/i>Enter a name for your campaign and set a daily budget (more details below) and delivery schedule.
For Sales campaigns, you\u2019ll have to first create a Pixel<\/a> to track user behavior on your website from your SmartNews ads.<\/span><\/h6>\n<\/div>\n\n\n\n2<\/i>Select Save and continue. You\u2019ll automatically be taken to the ad group creation screen.<\/span><\/h6>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/image-43-846x1024.png\")
<\/figure>\n\n\n\nBudget settings<\/h4>\n\n\n\n\nSmartNews Ads manager calculates your monthly budget based on your daily budget multiplied by the average number of days in a week (30.4).
By entering an average daily budget of $100, your campaign will never spend more than $100 multiplied by the number of days in the month. In this example, SmartNews also won\u2019t spend more than $130 in a single day.<\/p>\n\n\n
\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/image-1-7.png\")
<\/figure>\n<\/div><\/div>\n\n\n\nSmartNews will automatically increase your daily budget by up to 30% or $30 (whichever is higher) to take advantage of days when conversions are expected to be higher. This billing adjustment is calculated at the end of each month.<\/p>\n\n\n\n
Changing your budget during a campaign<\/h6>\n\n\n\n
When you change your daily budget midway in the month, your new monthly spending limit is calculated by adding two amounts: the money already spent that month, plus your new daily budget multiplied by the remaining days in the month.<\/p>\n\n\n\n
For example, if you raise your daily budget from $100 to $120 on January 15, your new spending limit will follow the formula:<\/p>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/image-13.png\")
<\/figure>\n\n\n\nCampaign spending limit<\/h6>\n\n\n\n
You can choose to set a lifetime campaign spending limit in addition to the monthly limit set above. This can be used to stop a campaign early before your monthly limit is reached.<\/p>\n\n\n\n
\n- Your final daily billing is based on the highest daily budget<\/strong> set at any point during the day.
This means that making frequent changes to your campaign budget within a day may lead to unexpected charges.<\/li>\n<\/ul>\n\n\n\nBid strategy<\/h4>\n\n\n\n
Bid strategies (Max Conversion and Max Click) offer a way to tailor how you spend your budget. The options shown here will vary based on your selected campaign objective.<\/p>\n\n\n\n
Maximize conversions<\/strong><\/h6>\n\n\n\n\n- By default, SmartNews will automatically adjust your bid to meet your objective based on a combination of machine learning and past ad performance.<\/li>\n<\/ul>\n\n\n\n
Target cost per acquisition<\/strong><\/h6>\n\n\n\n\n- Use this setting to control your cost per acquisition. It helps maximize conversions regardless of daily budget, leading to better long-term performance.<\/li>\n<\/ul>\n\n\n\n
Pixels and conversion tracking<\/h4>\n\n\n\n
A SmartNews Pixel is a snippet of code that you can easily generate and paste into your website\u2019s page headers (<head><\/head><\/mark><\/strong>). This lets you track user actions on the page, logging your conversions from SmartNews Ads.<\/p>\n\n\n\nEach Pixel has an event tied to it, such as \u201cPurchase\u201d or \u201cAdd to cart,\u201d and consists of a base code<\/strong> and an optional event code<\/strong>.<\/p>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/image-45-1024x458.png\")
<\/figure>\n\n\n\n\nSome campaign objectives, such as Sales, require a Pixel to function. For Traffic campaigns that don\u2019t require Pixels, you can still enable Pixel tracking from More options<\/strong> ><\/strong> Enable conversion tracking<\/strong>.<\/p>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/image-46.png\")
<\/figure>\n<\/div>\n\n\n\nLearn more about creating and managing Pixels<\/a><\/p>\n\n\n\nCreating and managing ad groups<\/h2>\n\n\n\n
Ad groups let you combine many different ad creatives under one targeting strategy. All ads in Ads Manager are part of an ad group with common targeting settings. You can narrow your targeting settings to specific states and counties and connection types.<\/p>\n\n\n\n
Targeting<\/h3>\n\n\n\n
Each ad group is designed to reach a particular audience segment. The targeting settings you choose in your ad group will be applied to all ads in the ad group.<\/p>\n\n\n\n
When you select multiple different targeting settings, such as Location or Operating System, SmartNews will only deliver ads to users who meet all the targeting conditions you select<\/strong>.<\/p>\n\n\n\nThis means that the more targeting choices you make, the smaller your potential audience becomes.<\/p>\n\n\n\n
Note that SmartNews won\u2019t ever target users who have opted out of targeted advertising.<\/p>\n\n\n\n
Location<\/h4>\n\n\n\n
We determine user location through a combination of app behavior, device telemetry, and user settings. Since location isn\u2019t tracked in real time, location-based targeting may deliver ads to users associated with a region regardless of their device\u2019s current physical location.<\/p>\n\n\n\n
Operating system<\/h4>\n\n\n\n
Choose to restrict ad delivery to only Android or iOS devices.<\/p>\n\n\n\n
Connection type<\/h4>\n\n\n\n
Restrict delivery to 3G, 4G, 5G, or Wi-Fi-connected users. The connection type is determined in real time.<\/p>\n\n\n\n
Frequency control<\/h4>\n\n\n\n
The frequency control setting limits how many times ads from this ad group can be shown to individual SmartNews users.<\/p>\n\n\n\n
To enable this feature, select Cap frequency per user and specify the maximum number of daily or weekly impressions allowed per user.<\/p>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/image-47-565x1024.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/04\/image-19-1-1024x547.png\")
<\/figure>\n\n\n\nZIP code targeting<\/h3>\n\n\n\n
In addition to targeting specific states and counties, you can target individual ZIP codes or upload a list of ZIP codes in CSV format for easy reuse.<\/p>\n\n\n\n
Each ad group can target up to 1,000 ZIP codes.<\/p>\n\n\n\n
1<\/i>In your ad group settings under Location, make sure Select specific states, counties and ZIP codes is selected.<\/span><\/h6>\n\n\n\n2<\/i>Under ZIP codes, enter multiple 5-digit ZIP codes to add them to your ad group\u2019s targeting list. The ad group will only run ads in the selected ZIP codes.<\/span><\/h6>\n\n\n\n3<\/i>Click Save to apply your changes to the ad group.<\/span><\/h6>\n\n\n\n![\"\"](\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/04\/image-2-1-815x1024.png\")
<\/figure>\n<\/div>\n\n\nUploading ZIP codes<\/h3>\n\n\n\n
Select the Upload CSV button to bulk upload multiple codes from a prepared CSV file.<\/p>\n\n\n\n
CSV format<\/h4>\n\n\n\n
Make sure your CSV file follows the following single-column format. Your file should have a single zipcode<\/mark><\/code> header with values listed below.<\/p>\n\n\n\n
<\/figure>\n\n\n\n2<\/i>Next, select a campaign objective for the new campaign. Different objectives offer unique optimization and tracking options.<\/span><\/h6>\n\n\n\n<\/figure>\n\n\n\nCampaign objectives<\/h4>\n\n\n\nAwareness<\/strong><\/h6>\n\n\n\n\n- Optimize your campaign to reach the widest possible audience. This objective helps you expand your customer base.<\/li>\n<\/ul>\n\n\n\n
Traffic<\/strong><\/h6>\n\n\n\n\n- A simple and flexible objective; tracks user clicks from the links in your ads. Optionally supports event tracking using Pixel event codes<\/a>.<\/li>\n<\/ul>\n\n\n\n
App Promotion<\/strong><\/h6>\n\n\n\n\n- An objective optimized for app installs and engagement. Select this objective to connect your campaign with your app’s store ID and incorporate tracking data from Adjust,AppsFlyer, or Singular.<\/li>\n<\/ul>\n\n\n\n
Sales<\/strong><\/h6>\n\n\n\n\n- Use Pixel event codes added to your website to track detailed user behavior.<\/li>\n<\/ul>\n\n\n\n
Configuring your campaign<\/h3>\n\n\n\n\n1<\/i>Enter a name for your campaign and set a daily budget (more details below) and delivery schedule.
For Sales campaigns, you\u2019ll have to first create a Pixel<\/a> to track user behavior on your website from your SmartNews ads.<\/span><\/h6>\n<\/div>\n\n\n\n2<\/i>Select Save and continue. You\u2019ll automatically be taken to the ad group creation screen.<\/span><\/h6>\n\n\n\n<\/figure>\n\n\n\nBudget settings<\/h4>\n\n\n\n\nSmartNews Ads manager calculates your monthly budget based on your daily budget multiplied by the average number of days in a week (30.4).
By entering an average daily budget of $100, your campaign will never spend more than $100 multiplied by the number of days in the month. In this example, SmartNews also won\u2019t spend more than $130 in a single day.<\/p>\n\n\n
\n<\/figure>\n<\/div><\/div>\n\n\n\nSmartNews will automatically increase your daily budget by up to 30% or $30 (whichever is higher) to take advantage of days when conversions are expected to be higher. This billing adjustment is calculated at the end of each month.<\/p>\n\n\n\n
Changing your budget during a campaign<\/h6>\n\n\n\n
When you change your daily budget midway in the month, your new monthly spending limit is calculated by adding two amounts: the money already spent that month, plus your new daily budget multiplied by the remaining days in the month.<\/p>\n\n\n\n
For example, if you raise your daily budget from $100 to $120 on January 15, your new spending limit will follow the formula:<\/p>\n\n\n\n<\/figure>\n\n\n\nCampaign spending limit<\/h6>\n\n\n\n
You can choose to set a lifetime campaign spending limit in addition to the monthly limit set above. This can be used to stop a campaign early before your monthly limit is reached.<\/p>\n\n\n\n
\n- Your final daily billing is based on the highest daily budget<\/strong> set at any point during the day.
This means that making frequent changes to your campaign budget within a day may lead to unexpected charges.<\/li>\n<\/ul>\n\n\n\nBid strategy<\/h4>\n\n\n\n
Bid strategies (Max Conversion and Max Click) offer a way to tailor how you spend your budget. The options shown here will vary based on your selected campaign objective.<\/p>\n\n\n\n
Maximize conversions<\/strong><\/h6>\n\n\n\n\n- By default, SmartNews will automatically adjust your bid to meet your objective based on a combination of machine learning and past ad performance.<\/li>\n<\/ul>\n\n\n\n
Target cost per acquisition<\/strong><\/h6>\n\n\n\n\n- Use this setting to control your cost per acquisition. It helps maximize conversions regardless of daily budget, leading to better long-term performance.<\/li>\n<\/ul>\n\n\n\n
Pixels and conversion tracking<\/h4>\n\n\n\n
A SmartNews Pixel is a snippet of code that you can easily generate and paste into your website\u2019s page headers (<head><\/head><\/mark><\/strong>). This lets you track user actions on the page, logging your conversions from SmartNews Ads.<\/p>\n\n\n\nEach Pixel has an event tied to it, such as \u201cPurchase\u201d or \u201cAdd to cart,\u201d and consists of a base code<\/strong> and an optional event code<\/strong>.<\/p>\n\n\n\n<\/figure>\n\n\n\n\nSome campaign objectives, such as Sales, require a Pixel to function. For Traffic campaigns that don\u2019t require Pixels, you can still enable Pixel tracking from More options<\/strong> ><\/strong> Enable conversion tracking<\/strong>.<\/p>\n\n\n\n<\/figure>\n<\/div>\n\n\n\nLearn more about creating and managing Pixels<\/a><\/p>\n\n\n\nCreating and managing ad groups<\/h2>\n\n\n\n
Ad groups let you combine many different ad creatives under one targeting strategy. All ads in Ads Manager are part of an ad group with common targeting settings. You can narrow your targeting settings to specific states and counties and connection types.<\/p>\n\n\n\n
Targeting<\/h3>\n\n\n\n
Each ad group is designed to reach a particular audience segment. The targeting settings you choose in your ad group will be applied to all ads in the ad group.<\/p>\n\n\n\n
When you select multiple different targeting settings, such as Location or Operating System, SmartNews will only deliver ads to users who meet all the targeting conditions you select<\/strong>.<\/p>\n\n\n\nThis means that the more targeting choices you make, the smaller your potential audience becomes.<\/p>\n\n\n\n
Note that SmartNews won\u2019t ever target users who have opted out of targeted advertising.<\/p>\n\n\n\n
Location<\/h4>\n\n\n\n
We determine user location through a combination of app behavior, device telemetry, and user settings. Since location isn\u2019t tracked in real time, location-based targeting may deliver ads to users associated with a region regardless of their device\u2019s current physical location.<\/p>\n\n\n\n
Operating system<\/h4>\n\n\n\n
Choose to restrict ad delivery to only Android or iOS devices.<\/p>\n\n\n\n
Connection type<\/h4>\n\n\n\n
Restrict delivery to 3G, 4G, 5G, or Wi-Fi-connected users. The connection type is determined in real time.<\/p>\n\n\n\n
Frequency control<\/h4>\n\n\n\n
The frequency control setting limits how many times ads from this ad group can be shown to individual SmartNews users.<\/p>\n\n\n\n
To enable this feature, select Cap frequency per user and specify the maximum number of daily or weekly impressions allowed per user.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\nZIP code targeting<\/h3>\n\n\n\n
In addition to targeting specific states and counties, you can target individual ZIP codes or upload a list of ZIP codes in CSV format for easy reuse.<\/p>\n\n\n\n
Each ad group can target up to 1,000 ZIP codes.<\/p>\n\n\n\n
1<\/i>In your ad group settings under Location, make sure Select specific states, counties and ZIP codes is selected.<\/span><\/h6>\n\n\n\n2<\/i>Under ZIP codes, enter multiple 5-digit ZIP codes to add them to your ad group\u2019s targeting list. The ad group will only run ads in the selected ZIP codes.<\/span><\/h6>\n\n\n\n3<\/i>Click Save to apply your changes to the ad group.<\/span><\/h6>\n\n\n\n<\/figure>\n<\/div>\n\n\nUploading ZIP codes<\/h3>\n\n\n\n
Select the Upload CSV button to bulk upload multiple codes from a prepared CSV file.<\/p>\n\n\n\n
CSV format<\/h4>\n\n\n\n
Make sure your CSV file follows the following single-column format. Your file should have a single zipcode<\/mark><\/code> header with values listed below.<\/p>\n\n\n\n
<\/figure>\n\n\n\nCampaign objectives<\/h4>\n\n\n\nAwareness<\/strong><\/h6>\n\n\n\n\n- Optimize your campaign to reach the widest possible audience. This objective helps you expand your customer base.<\/li>\n<\/ul>\n\n\n\n
Traffic<\/strong><\/h6>\n\n\n\n\n- A simple and flexible objective; tracks user clicks from the links in your ads. Optionally supports event tracking using Pixel event codes<\/a>.<\/li>\n<\/ul>\n\n\n\n
App Promotion<\/strong><\/h6>\n\n\n\n\n- An objective optimized for app installs and engagement. Select this objective to connect your campaign with your app’s store ID and incorporate tracking data from Adjust,AppsFlyer, or Singular.<\/li>\n<\/ul>\n\n\n\n
Sales<\/strong><\/h6>\n\n\n\n\n- Use Pixel event codes added to your website to track detailed user behavior.<\/li>\n<\/ul>\n\n\n\n
Configuring your campaign<\/h3>\n\n\n\n\n1<\/i>Enter a name for your campaign and set a daily budget (more details below) and delivery schedule.
For Sales campaigns, you\u2019ll have to first create a Pixel<\/a> to track user behavior on your website from your SmartNews ads.<\/span><\/h6>\n<\/div>\n\n\n\n2<\/i>Select Save and continue. You\u2019ll automatically be taken to the ad group creation screen.<\/span><\/h6>\n\n\n\n<\/figure>\n\n\n\nBudget settings<\/h4>\n\n\n\n\nSmartNews Ads manager calculates your monthly budget based on your daily budget multiplied by the average number of days in a week (30.4).
By entering an average daily budget of $100, your campaign will never spend more than $100 multiplied by the number of days in the month. In this example, SmartNews also won\u2019t spend more than $130 in a single day.<\/p>\n\n\n
\n<\/figure>\n<\/div><\/div>\n\n\n\nSmartNews will automatically increase your daily budget by up to 30% or $30 (whichever is higher) to take advantage of days when conversions are expected to be higher. This billing adjustment is calculated at the end of each month.<\/p>\n\n\n\n
Changing your budget during a campaign<\/h6>\n\n\n\n
When you change your daily budget midway in the month, your new monthly spending limit is calculated by adding two amounts: the money already spent that month, plus your new daily budget multiplied by the remaining days in the month.<\/p>\n\n\n\n
For example, if you raise your daily budget from $100 to $120 on January 15, your new spending limit will follow the formula:<\/p>\n\n\n\n<\/figure>\n\n\n\nCampaign spending limit<\/h6>\n\n\n\n
You can choose to set a lifetime campaign spending limit in addition to the monthly limit set above. This can be used to stop a campaign early before your monthly limit is reached.<\/p>\n\n\n\n
\n- Your final daily billing is based on the highest daily budget<\/strong> set at any point during the day.
This means that making frequent changes to your campaign budget within a day may lead to unexpected charges.<\/li>\n<\/ul>\n\n\n\nBid strategy<\/h4>\n\n\n\n
Bid strategies (Max Conversion and Max Click) offer a way to tailor how you spend your budget. The options shown here will vary based on your selected campaign objective.<\/p>\n\n\n\n
Maximize conversions<\/strong><\/h6>\n\n\n\n\n- By default, SmartNews will automatically adjust your bid to meet your objective based on a combination of machine learning and past ad performance.<\/li>\n<\/ul>\n\n\n\n
Target cost per acquisition<\/strong><\/h6>\n\n\n\n\n- Use this setting to control your cost per acquisition. It helps maximize conversions regardless of daily budget, leading to better long-term performance.<\/li>\n<\/ul>\n\n\n\n
Pixels and conversion tracking<\/h4>\n\n\n\n
A SmartNews Pixel is a snippet of code that you can easily generate and paste into your website\u2019s page headers (<head><\/head><\/mark><\/strong>). This lets you track user actions on the page, logging your conversions from SmartNews Ads.<\/p>\n\n\n\nEach Pixel has an event tied to it, such as \u201cPurchase\u201d or \u201cAdd to cart,\u201d and consists of a base code<\/strong> and an optional event code<\/strong>.<\/p>\n\n\n\n<\/figure>\n\n\n\n\nSome campaign objectives, such as Sales, require a Pixel to function. For Traffic campaigns that don\u2019t require Pixels, you can still enable Pixel tracking from More options<\/strong> ><\/strong> Enable conversion tracking<\/strong>.<\/p>\n\n\n\n<\/figure>\n<\/div>\n\n\n\nLearn more about creating and managing Pixels<\/a><\/p>\n\n\n\nCreating and managing ad groups<\/h2>\n\n\n\n
Ad groups let you combine many different ad creatives under one targeting strategy. All ads in Ads Manager are part of an ad group with common targeting settings. You can narrow your targeting settings to specific states and counties and connection types.<\/p>\n\n\n\n
Targeting<\/h3>\n\n\n\n
Each ad group is designed to reach a particular audience segment. The targeting settings you choose in your ad group will be applied to all ads in the ad group.<\/p>\n\n\n\n
When you select multiple different targeting settings, such as Location or Operating System, SmartNews will only deliver ads to users who meet all the targeting conditions you select<\/strong>.<\/p>\n\n\n\nThis means that the more targeting choices you make, the smaller your potential audience becomes.<\/p>\n\n\n\n
Note that SmartNews won\u2019t ever target users who have opted out of targeted advertising.<\/p>\n\n\n\n
Location<\/h4>\n\n\n\n
We determine user location through a combination of app behavior, device telemetry, and user settings. Since location isn\u2019t tracked in real time, location-based targeting may deliver ads to users associated with a region regardless of their device\u2019s current physical location.<\/p>\n\n\n\n
Operating system<\/h4>\n\n\n\n
Choose to restrict ad delivery to only Android or iOS devices.<\/p>\n\n\n\n
Connection type<\/h4>\n\n\n\n
Restrict delivery to 3G, 4G, 5G, or Wi-Fi-connected users. The connection type is determined in real time.<\/p>\n\n\n\n
Frequency control<\/h4>\n\n\n\n
The frequency control setting limits how many times ads from this ad group can be shown to individual SmartNews users.<\/p>\n\n\n\n
To enable this feature, select Cap frequency per user and specify the maximum number of daily or weekly impressions allowed per user.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\nZIP code targeting<\/h3>\n\n\n\n
In addition to targeting specific states and counties, you can target individual ZIP codes or upload a list of ZIP codes in CSV format for easy reuse.<\/p>\n\n\n\n
Each ad group can target up to 1,000 ZIP codes.<\/p>\n\n\n\n
1<\/i>In your ad group settings under Location, make sure Select specific states, counties and ZIP codes is selected.<\/span><\/h6>\n\n\n\n2<\/i>Under ZIP codes, enter multiple 5-digit ZIP codes to add them to your ad group\u2019s targeting list. The ad group will only run ads in the selected ZIP codes.<\/span><\/h6>\n\n\n\n3<\/i>Click Save to apply your changes to the ad group.<\/span><\/h6>\n\n\n\n<\/figure>\n<\/div>\n\n\nUploading ZIP codes<\/h3>\n\n\n\n
Select the Upload CSV button to bulk upload multiple codes from a prepared CSV file.<\/p>\n\n\n\n
CSV format<\/h4>\n\n\n\n
Make sure your CSV file follows the following single-column format. Your file should have a single zipcode<\/mark><\/code> header with values listed below.<\/p>\n\n\n\n
- \n
- Optimize your campaign to reach the widest possible audience. This objective helps you expand your customer base.<\/li>\n<\/ul>\n\n\n\n
Traffic<\/strong><\/h6>\n\n\n\n
- \n
- A simple and flexible objective; tracks user clicks from the links in your ads. Optionally supports event tracking using Pixel event codes<\/a>.<\/li>\n<\/ul>\n\n\n\n
App Promotion<\/strong><\/h6>\n\n\n\n
- \n
- An objective optimized for app installs and engagement. Select this objective to connect your campaign with your app’s store ID and incorporate tracking data from Adjust,AppsFlyer, or Singular.<\/li>\n<\/ul>\n\n\n\n
Sales<\/strong><\/h6>\n\n\n\n
- \n
- Use Pixel event codes added to your website to track detailed user behavior.<\/li>\n<\/ul>\n\n\n\n
Configuring your campaign<\/h3>\n\n\n\n
\n1<\/i>Enter a name for your campaign and set a daily budget (more details below) and delivery schedule.
For Sales campaigns, you\u2019ll have to first create a Pixel<\/a> to track user behavior on your website from your SmartNews ads.<\/span><\/h6>\n<\/div>\n\n\n\n2<\/i>Select Save and continue. You\u2019ll automatically be taken to the ad group creation screen.<\/span><\/h6>\n\n\n\n
<\/figure>\n\n\n\nBudget settings<\/h4>\n\n\n\n
\nSmartNews Ads manager calculates your monthly budget based on your daily budget multiplied by the average number of days in a week (30.4).
By entering an average daily budget of $100, your campaign will never spend more than $100 multiplied by the number of days in the month. In this example, SmartNews also won\u2019t spend more than $130 in a single day.<\/p>\n\n\n\n<\/figure>\n<\/div><\/div>\n\n\n\nSmartNews will automatically increase your daily budget by up to 30% or $30 (whichever is higher) to take advantage of days when conversions are expected to be higher. This billing adjustment is calculated at the end of each month.<\/p>\n\n\n\n
Changing your budget during a campaign<\/h6>\n\n\n\n
When you change your daily budget midway in the month, your new monthly spending limit is calculated by adding two amounts: the money already spent that month, plus your new daily budget multiplied by the remaining days in the month.<\/p>\n\n\n\n
For example, if you raise your daily budget from $100 to $120 on January 15, your new spending limit will follow the formula:<\/p>\n\n\n\n
<\/figure>\n\n\n\nCampaign spending limit<\/h6>\n\n\n\n
You can choose to set a lifetime campaign spending limit in addition to the monthly limit set above. This can be used to stop a campaign early before your monthly limit is reached.<\/p>\n\n\n\n
- \n
- Your final daily billing is based on the highest daily budget<\/strong> set at any point during the day.
This means that making frequent changes to your campaign budget within a day may lead to unexpected charges.<\/li>\n<\/ul>\n\n\n\nBid strategy<\/h4>\n\n\n\n
Bid strategies (Max Conversion and Max Click) offer a way to tailor how you spend your budget. The options shown here will vary based on your selected campaign objective.<\/p>\n\n\n\n
Maximize conversions<\/strong><\/h6>\n\n\n\n
- \n
- By default, SmartNews will automatically adjust your bid to meet your objective based on a combination of machine learning and past ad performance.<\/li>\n<\/ul>\n\n\n\n
Target cost per acquisition<\/strong><\/h6>\n\n\n\n
- \n
- Use this setting to control your cost per acquisition. It helps maximize conversions regardless of daily budget, leading to better long-term performance.<\/li>\n<\/ul>\n\n\n\n
Pixels and conversion tracking<\/h4>\n\n\n\n
A SmartNews Pixel is a snippet of code that you can easily generate and paste into your website\u2019s page headers (<head><\/head><\/mark><\/strong>). This lets you track user actions on the page, logging your conversions from SmartNews Ads.<\/p>\n\n\n\n
Each Pixel has an event tied to it, such as \u201cPurchase\u201d or \u201cAdd to cart,\u201d and consists of a base code<\/strong> and an optional event code<\/strong>.<\/p>\n\n\n\n
<\/figure>\n\n\n\n\nSome campaign objectives, such as Sales, require a Pixel to function. For Traffic campaigns that don\u2019t require Pixels, you can still enable Pixel tracking from More options<\/strong> ><\/strong> Enable conversion tracking<\/strong>.<\/p>\n\n\n\n
<\/figure>\n<\/div>\n\n\n\nLearn more about creating and managing Pixels<\/a><\/p>\n\n\n\n
Creating and managing ad groups<\/h2>\n\n\n\n
Ad groups let you combine many different ad creatives under one targeting strategy. All ads in Ads Manager are part of an ad group with common targeting settings. You can narrow your targeting settings to specific states and counties and connection types.<\/p>\n\n\n\n
Targeting<\/h3>\n\n\n\n
Each ad group is designed to reach a particular audience segment. The targeting settings you choose in your ad group will be applied to all ads in the ad group.<\/p>\n\n\n\n
When you select multiple different targeting settings, such as Location or Operating System, SmartNews will only deliver ads to users who meet all the targeting conditions you select<\/strong>.<\/p>\n\n\n\n
This means that the more targeting choices you make, the smaller your potential audience becomes.<\/p>\n\n\n\n
Note that SmartNews won\u2019t ever target users who have opted out of targeted advertising.<\/p>\n\n\n\n
Location<\/h4>\n\n\n\n
We determine user location through a combination of app behavior, device telemetry, and user settings. Since location isn\u2019t tracked in real time, location-based targeting may deliver ads to users associated with a region regardless of their device\u2019s current physical location.<\/p>\n\n\n\n
Operating system<\/h4>\n\n\n\n
Choose to restrict ad delivery to only Android or iOS devices.<\/p>\n\n\n\n
Connection type<\/h4>\n\n\n\n
Restrict delivery to 3G, 4G, 5G, or Wi-Fi-connected users. The connection type is determined in real time.<\/p>\n\n\n\n
Frequency control<\/h4>\n\n\n\n
The frequency control setting limits how many times ads from this ad group can be shown to individual SmartNews users.<\/p>\n\n\n\n
To enable this feature, select Cap frequency per user and specify the maximum number of daily or weekly impressions allowed per user.<\/p>\n\n\n\n
<\/figure>\n\n\n\n<\/figure>\n\n\n\nZIP code targeting<\/h3>\n\n\n\n
In addition to targeting specific states and counties, you can target individual ZIP codes or upload a list of ZIP codes in CSV format for easy reuse.<\/p>\n\n\n\n
Each ad group can target up to 1,000 ZIP codes.<\/p>\n\n\n\n
1<\/i>In your ad group settings under Location, make sure Select specific states, counties and ZIP codes is selected.<\/span><\/h6>\n\n\n\n
2<\/i>Under ZIP codes, enter multiple 5-digit ZIP codes to add them to your ad group\u2019s targeting list. The ad group will only run ads in the selected ZIP codes.<\/span><\/h6>\n\n\n\n
3<\/i>Click Save to apply your changes to the ad group.<\/span><\/h6>\n\n\n
\n<\/figure>\n<\/div>\n\n\nUploading ZIP codes<\/h3>\n\n\n\n
Select the Upload CSV button to bulk upload multiple codes from a prepared CSV file.<\/p>\n\n\n\n
CSV format<\/h4>\n\n\n\n
Make sure your CSV file follows the following single-column format. Your file should have a single
zipcode<\/mark><\/code> header with values listed below.<\/p>\n\n\n\n
- Use this setting to control your cost per acquisition. It helps maximize conversions regardless of daily budget, leading to better long-term performance.<\/li>\n<\/ul>\n\n\n\n
- By default, SmartNews will automatically adjust your bid to meet your objective based on a combination of machine learning and past ad performance.<\/li>\n<\/ul>\n\n\n\n
- Your final daily billing is based on the highest daily budget<\/strong> set at any point during the day.
- Use Pixel event codes added to your website to track detailed user behavior.<\/li>\n<\/ul>\n\n\n\n
- An objective optimized for app installs and engagement. Select this objective to connect your campaign with your app’s store ID and incorporate tracking data from Adjust,AppsFlyer, or Singular.<\/li>\n<\/ul>\n\n\n\n
- A simple and flexible objective; tracks user clicks from the links in your ads. Optionally supports event tracking using Pixel event codes<\/a>.<\/li>\n<\/ul>\n\n\n\n
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