\n
<!-- SmartNews Ads Pixel Code -->\n\n<script type=\"text\/javascript\">\n\n!function(){if(window.SmartnewsAds=window.SmartnewsAds||{},!window.SmartnewsAds.p){var e=window.SmartnewsAds.p=function(){e.callMethod?e.callMethod.apply(e,arguments):e.queue.push(arguments)};e.push=e,e.version=\"1.0.1\",e.queue=[];var n=document.createElement(\"script\");n.async=!0,n.src=\"\/\/cdn.smartnews-ads.com\/i\/pixel.js\";var s=document.getElementsByTagName(\"script\")[0];s.parentNode.insertBefore(n,s)}}();\n\nSmartnewsAds.p(\"[pixel ID]\", \"PageView\");\n\n<\/script>\n\n<noscript>\n\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/i.smartnews-ads.com\/p?id=[pixel ID]&e=PageView\" \/>\n\n<\/noscript><\/code><\/pre>\n<\/div><\/div>\n<\/div>\n\n\n\nSetting up event tracking<\/h3>\n\n\n\nThree ways to set up events:<\/h4>\n\n\n\n\nAdd the Pixel base code to the <head><\/mark><\/strong> section across your website and various event codes on web pages where you wish to track conversion events.<\/li>\n\n\n\nAdd the Pixel base code together with event codes in the <body><\/mark><\/strong> section on web pages where you wish to track conversion events.<\/li>\n\n\n\nAdd just the base code to the <head><\/mark><\/strong> section and use the Events Manager\u2019s URL configuration tool to set up event tracking.<\/li>\n<\/ul>\n\n\n\nAdding event codes to your web pages<\/h3>\n\n\n\n Add a single line of event code to the web pages where you wish to track conversions. For example, the event code for the Purchase event is SmartnewsAds.p(“[pixel ID]”, “Purchase”)<\/mark><\/strong>. Add this line to pages where customers can make purchases. Here\u2019s an example of a SmartNews Pixel base code with a \u201cPurchase\u201d event:<\/p>\n\n\n\n<!-- SmartNews Ads Pixel Code -->\n<script type=\"text\/javascript\">\n!function(){if(window.SmartnewsAds=window.SmartnewsAds||{},!window.SmartnewsAds.p){var e=window.SmartnewsAds.p=function(){e.callMethod?e.callMethod.apply(e,arguments):e.queue.push(arguments)};e.push=e,e.version=\"1.0.1\",e.queue=[];var n=document.createElement(\"script\");n.async=!0,n.src=\"https**:**\/\/cdn.smartnews-ads.com\/i\/pixel.js\";var s=document.getElementsByTagName(\"script\")[0];s.parentNode.insertBefore(n,s)}}();\nSmartnewsAds.p(\"**[pixel ID]**\", \"PageView\");\nSmartnewsAds.p(\"**[pixel ID]**\", \"Purchase\");\n<\/script>\n<noscript>\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/i.smartnews-ads.com\/p?id=**[pixel ID]**&e=PageView\" \/>\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/i.smartnews-ads.com\/p?id=**[pixel ID]**&e=Purchase\" \/>\n<\/noscript><\/code><\/pre>\n\n\n\nUse URL configuration to track events<\/h3>\n\n\n\n In addition to Pixel event codes, URL configuration can be used to define how an event is tracked. On the event setup screen, select URL configuration<\/strong> and define an URL rule by specifying a URL match type and entering the corresponding URL information.<\/p>\n\n\n\nA unique combination of URL match type and URL can be used to define how a standard event is tracked. Three match types are available:<\/p>\n\n\n\n
URL is<\/h5>\n\n\n\n\nOur system will attempt to do an exact match to the URL provided and record the corresponding event. For example, whenever the exact URL www.domain.com\/purchase-complete<\/mark><\/strong> is loaded, a Purchase event is recorded.<\/li>\n<\/ul>\n\n\n\nURL starts with<\/h5>\n\n\n\n\nAny URL that starts with the string of texts provided will trigger this rule. For example, a URL that starts with www.domain.com\/search<\/mark><\/strong> could be used to track the actions of users searching products and going to a search result page if your search result page has the URL format of www.domain.com\/search\/keywords<\/mark><\/strong>.<\/li>\n<\/ul>\n\n\n\nURL contains<\/h5>\n\n\n\n\nAny URL that contains the entered string will trigger this rule and record the corresponding event.<\/li>\n<\/ul>\n\n\n\nSmartNews automatically detects the validity of each rule. If two or more rules have conflicting logic, the setup screen displays an error message, and the rule cannot be saved. Once a URL configuration rule is successfully saved, the event and rule appear in the Events tab.<\/p>\n\n\n\n
You can edit or remove a URL configuration at any time. If you’ve added a Pixel event code to your website and later decide to switch to a URL configuration rule for the same event, the URL configuration rule will be used to track events in Ads Manager, replacing the event code. If you remove the URL configuration, event tracking will revert to the Pixel event code, provided it’s correctly installed on your website.<\/p>\n\n\n\nSmartNews standard events<\/h2>\n\n\n\n Below is a list of 22 standard event types for user behavior tracking available from the Events tab.<\/p>\n\n\n\n
Most commonly used event types<\/h3>\n\n\n\nEvent name<\/strong><\/th>Recommended properties<\/strong><\/th>Example event code<\/strong><\/th>Event description<\/strong><\/th><\/tr><\/thead>AddPaymentInfo<\/strong><\/td>content_ids, contents, currency, value<\/td> SmartnewsAds.p(“your pixel tag ID”, “AddPaymentInfo”)<\/td> When payment information is added in the checkout flow. AddToCart<\/strong><\/td>content_ids, content_type, contents, currency, valuecontent_ids are required for Dynamic Ads<\/td> SmartnewsAds.p(“your pixel tag ID”, “AddToCart”)<\/td> When a product is added to the shopping cart. AddToWishList<\/strong><\/td>content_ids, contents, currency, value<\/td> SmartnewsAds.p(“your pixel tag ID”, “AddToWishlist”)<\/td> When a product is added to a Wishlist. Booking<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “Booking”)<\/td> When a reservation or booking is made for a service, such as a hotel, flight, or event ticket.<\/td><\/tr> CompleteRegistration<\/strong><\/td>currency, value<\/td> SmartnewsAds.p(“your pixel tag ID”, “CompleteRegistration”)<\/td> When a registration form is completed. Contact<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “Contact”)<\/td> When someone initiates contact with your business via telephone, SMS, email, chat, etc. CustomizeProduct<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “CustomizeProduct”)<\/td> When someone customizes a product. Donate<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “Donate”)<\/td> When someone donates funds to your organization or cause. Download<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “Download”)<\/td> When a file, app, or other piece of digital content is downloaded. FindLocation<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “FindLocation”)<\/td> When someone searches for a location of your store via a website or app, intending to visit the physical location. InitiateCheckout<\/strong><\/td>content_ids, contents, currency, quantity, value<\/td> SmartnewsAds.p(“your pixel tag ID”, “InitiateCheckout”)<\/td> When someone enters the checkout flow prior to completing the checkout flow. Example: Someone clicks on a checkout button.<\/td><\/tr> Lead<\/strong><\/td>currency, valuecontent_ids are required for Dynamic Ads<\/td> SmartnewsAds.p(“your pixel tag ID”, “Lead”)<\/td> When a signup is completed or other event of interest is recorded. Example: Someone clicks on pricing or submits a lead form.<\/td><\/tr> Login<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “Login”)<\/td> When someone logs in to an existing account.<\/td><\/tr> Purchase<\/strong><\/td>content_ids, content_type, contents, currency, quantity, valuecontent_ids, currency, value are required for Dynamic Ads<\/td> SmartnewsAds.p(“your pixel tag ID”, “Purchase”)<\/td> When a purchase is made or checkout flow is completed. Schedule<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “Schedule”)<\/td> When someone books an appointment to visit one of your locations. Search<\/strong><\/td>content_ids, content_type, contents, currency, search_string, value<\/td> SmartnewsAds.p(“your pixel tag ID”, “Search”)<\/td> When a search is made. Share<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “Share”)<\/td> When someone shares content from your site or app via a share button or other mechanism.<\/td><\/tr> SignUp<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “SignUp”)<\/td> When someone signs up for an account (pre-registration) but may have not yet completed a full registration.<\/td><\/tr> StartTrial<\/strong><\/td>currency, predicted_ltv, value<\/td> SmartnewsAds.p(“your pixel tag ID”, “StartTrial”)<\/td> When someone starts a free trial of a product or service you offer. SubmitApplication<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “SubmitApplication”)<\/td> When someone applies for an offered product, service, or program. SubmitForm<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “SubmitForm”)<\/td> When someone submits a form (e.g., contact form or survey) that is not covered by other events.<\/td><\/tr> Subscribe<\/strong><\/td>currency, predicted_ltv, value<\/td> SmartnewsAds.p(“your pixel tag ID”, “Subscribe”)<\/td> When someone applies to start a paid subscription for a product or service you offer. TimeSpent<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “TimeSpent”)<\/td> When the time a user spends on a page or screen is tracked and meets a threshold you define<\/td><\/tr> ViewContent<\/strong><\/td>content_ids, content_type, contents, currency, valuecontent_ids are reuiqred for Dynamic Ads<\/td> SmartnewsAds.p(“your pixel tag ID”, “ViewContent”)<\/td> A visit to a relevant web page (Example: a product page or landing page). VisitCart<\/strong><\/td><\/td> SmartnewsAds.p(“your pixel tag ID”, “VisitCart”)<\/td> When someone views their shopping cart or basket page<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\nStandard event parameters<\/h3>\n\n\n\n These parameters are optional, JSON-formatted objects that you can include and associate with standard events. They allow you to track additional information about your website visitors\u2019 actions. Once tracked, parameters can be used to further define any custom audiences you create. For example, when \u201cPurchase\u201d is tracked as a standard event, it\u2019s usually worthwhile to track and send additional parameters such as product IDs, categories, and the number of products purchased, along with the total transaction value.<\/p>\n\n\n\n
Parameters supported by SmartNews standard events:<\/p>\n\n\n\nField<\/th> Format<\/th> Example<\/th> Description<\/th><\/tr><\/thead> content_category<\/strong><\/td>String<\/td> electronics<\/td> Category of the page or product<\/td><\/tr> content_ids<\/strong><\/td>Array of Integers or String<\/td> [12345, ‘A67890’]<\/td> Product IDs associated with the event, such as SKU numbers<\/td><\/tr> content_name<\/strong><\/td>String<\/td> special product A<\/td> Name of the page or product<\/td><\/tr> content_type<\/strong><\/td>String<\/td> product or product_group<\/td> Either the product <\/strong>or product_group<\/strong> based on the content_ids<\/strong> or contents<\/strong> being passed.content_ids<\/strong> or contents parameter are IDs of products, then the value should be product<\/strong>.product_group<\/strong>.content_type<\/strong> is provided, SmartNews will match the event to every item that has the same ID, independent of its type.<\/td><\/tr>contents<\/strong><\/td>Array of objects<\/td> [{‘id’: ‘ABC123’, ‘quantity’: 2}, {‘id’: ‘XYZ789’, ‘quantity’: 2}]<\/td> An array of JSON objects that contains the quantity and product or content identifier(s). id <\/strong>and quantity<\/strong> are the required fields.<\/td><\/tr>currency<\/strong><\/td>String<\/td> JPY<\/td> The currency for the value specified, such as JPY, USD, EUR<\/td><\/tr> quantity<\/strong><\/td>Integer<\/td> 2<\/td> The number of items when checkout was initiated.<\/td><\/tr> predicted_ltv<\/strong><\/td>Integer, float<\/td> 12000.5<\/td> Predicted lifetime value of a subscriber as defined by the advertiser and expressed as an exact value.<\/td><\/tr> search_string<\/strong><\/td>String<\/td> wireless earbuds<\/td> Used with the Search event. The string entered by the user for the search.<\/td><\/tr> status<\/strong><\/td>Boolean<\/td> true<\/td> Used with the CompleteRegistration<\/strong> event. Returns true <\/strong>when the user completes full registration, and false<\/strong> otherwise.<\/td><\/tr>value<\/strong><\/td>Integer or float<\/td> 39.99<\/td> The monetary value of a user performing this event to the business.<\/td><\/tr> time_spent<\/strong><\/td>Integer<\/td> 10000<\/td> Time a user spends on the page in milliseconds.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\n
Example<\/span><\/i><\/div><\/div>\n
<!-- SmartNews Ads Pixel Code -->\n<script type=\"text\/javascript\">\n!function () {\nif (window.SmartnewsAds = window.SmartnewsAds || {}, !window.SmartnewsAds.p) {\nvar e = window.SmartnewsAds.p = function () {\ne.callMethod ? e.callMethod.apply(e, arguments) : e.queue.push(arguments)\n};\nwindow.SmartnewsAds._p || (window.SmartnewsAds._p = e), e.push = e, e.version = \"1.0.0\", e.queue = [];\nvar n = document.createElement(\"script\");\nn.async = !0, n.src = \"https:\/\/cdn.smartnews-ads.com\/i\/pixel.js\";\nvar s = document.getElementsByTagName(\"script\")[0];\ns.parentNode.insertBefore(n, s)\n}\n}();\n\nSmartnewsAds.p(\"[pixel ID]\", \"Purchase\", {\n\"currency\": \"JPY\",\n\"event_value\": 600000,\n\"content_ids\": [400, 401, 402],\n\"content_type\": \"item\"\n});\n<\/script>\n\n\/\/ Choice 1\n<noscript>\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/i.smartnews-ads.com\/p?id=[pixel ID]&e=[event name]\" \/>\n<\/noscript>\n\n\/\/ Choice 2\n\/\/ one \"&d%5B[additional_parameter_key]%5B=[additional_parameter_value]\" will only represents one pair of key value.\n\/\/ example for above will be:\n\/\/ https:\/\/i.smartnews-ads.com\/p?id=[pixel ID]&e=[event name]&d%5Bcurrency%5B=JPY&d%5Bevent_value%5B=600000&d%5Bcontent_ids%5B=400&d%5Bcontent_ids%5B=401&d%5Bcontent_ids%5B=402\n<noscript>\n<img height=\"1\" width=\"1\" style=\"display:none;\" alt=\"\" src=\"https:\/\/i.smartnews-ads.com\/p?id=[pixel ID]&e=[event name]&d%5B[additional_parameter_key]%5B=[additional_parameter_value]\" \/>\n<\/noscript><\/code><\/pre>\n<\/div><\/div>\n<\/div>\n\n\n\nValidating Pixels<\/h2>\n\n\n\n You can test if a Pixel is set up on your website correctly by selecting Validate Pixel<\/strong> under the Pixels tab. This opens the Pixel validator.<\/p>\n\n\n\nEnter the web page where your Pixel\u2019s event code is installed and select Open & validate<\/strong>.<\/p>\n\n\n\n
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