{"id":5515,"date":"2024-04-18T12:02:05","date_gmt":"2024-04-18T03:02:05","guid":{"rendered":"https:\/\/help-ads.smartnews.com\/?p=5515"},"modified":"2025-10-03T17:53:32","modified_gmt":"2025-10-03T08:53:32","slug":"item-3035","status":"publish","type":"post","link":"https:\/\/help-ads.smartnews.com\/en\/item-3035\/","title":{"rendered":"Managing your ad campaigns (viewing items and reports)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">How ads are organized<\/h2>\n\n\n\n<p>Somewhat like a set of Russian dolls, ads in SmartNews Ads Manager are organized into three main layers: campaigns, ad groups, and individual ads.<\/p>\n\n\n\n<p>Items in each layer have their own tab in Ads Manager, and each has its own role to play.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Campaigns<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the highest level, campaigns represent specific objectives for your client or organization. Each campaign has an objective such as Awareness, Traffic, App promotion, or Sales. Campaigns are designed to coordinate multiple ad groups with a shared strategy, budget, and bidding method.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"60\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-50-1024x60.png\" alt=\"\" class=\"wp-image-4121\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-50-1024x60.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-50-300x18.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-50-768x45.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-50-1536x90.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-50.png 1792w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Ad groups<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At the operational level, ad groups allow multiple ads share the same targeting settings. An ad group\u2019s job is to fulfill its campaign\u2019s budget and strategy by reaching a specific audience segment. Ad group settings allow you to target delivery to specific age groups, regions, or <a href=\"https:\/\/help-ads.smartnews.com\/en\/item-3060\/\" title=\"\">custom audiences<\/a>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"60\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-51-1024x60.png\" alt=\"\" class=\"wp-image-4122\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-51-1024x60.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-51-300x18.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-51-768x45.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-51-1536x90.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-51.png 1801w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Ads<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Individual ads represent the most essential element of an ad campaign. Their settings consist of their ad format, creative, and link destinations.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"58\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-52-1024x58.png\" alt=\"\" class=\"wp-image-4123\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-52-1024x58.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-52-300x17.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-52-768x43.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-52-1536x87.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-52.png 1787w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Breakdowns and viewing modes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Switching between Simple and Standard views<\/h3>\n\n\n\n<p>When looking at ad performance at a glance, <strong>Simple view<\/strong> displays the most commonly used columns such as your budget spent, viewable impressions, and costs per result.<\/p>\n\n\n\n<p>Select <strong>Standard view<\/strong> to see a more complete list of metrics such as clicks, cost per click, and reach. Ads Manager will switch back to simple view whenever you switch ad accounts or start a new session.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"284\" height=\"224\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-53.png\" alt=\"\" class=\"wp-image-4124\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Breakdown view<\/h3>\n\n\n\n<p>To view more detailed breakdown of select items, first select the checkbox to the left of each item you wish to view, followed by <strong>Breakdown<\/strong> at the top of the list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-54-1024x666.png\" alt=\"\" class=\"wp-image-4125\" style=\"width:839px;height:auto\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-54-1024x666.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-54-300x195.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-54-768x500.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-54-1536x999.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-54-2048x1332.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Select the breakdown category from the pop-up. This will determine how each selected item is divided.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"730\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-55-2.png\" alt=\"\" class=\"wp-image-4129\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-55-2.png 520w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-55-2-214x300.png 214w\" sizes=\"auto, (max-width: 520px) 100vw, 520px\" \/><\/figure>\n\n\n\n<p>Select the <strong>Reports<\/strong> button to download a CSV version of your selected items.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"163\" height=\"90\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-57.png\" alt=\"\" class=\"wp-image-4131\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"422\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-56-1-1024x422.png\" alt=\"\" class=\"wp-image-4130\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-56-1-1024x422.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-56-1-300x123.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-56-1-768x316.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-56-1-1536x632.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-56-1.png 1788w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A campaign broken down by age<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Copying and deleting items<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Copying items<\/h3>\n\n\n\n<p>To create a new item based off another, mouse over the item in the list and select <strong>More &gt; Copy (item type)<\/strong>. This opens the item creation screen with cloned settings from the copied item. You can then modified the duplicated settings as needed to create your new item.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"428\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-58.png\" alt=\"\" class=\"wp-image-4132\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-58.png 633w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-58-300x203.png 300w\" sizes=\"auto, (max-width: 633px) 100vw, 633px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Deleting items<\/h3>\n\n\n\n<p>You can delete any item even if it contains ads that were already submitted for review.<\/p>\n\n\n\n<p>Deleting an ad submitted for review will automatically cancel the review process. Ads that are currently running when deleted will stop delivering within 30 minutes of being deleted.<\/p>\n\n\n\n<p>Once deleted, items can\u2019t be restored.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">To delete items:<\/h3>\n\n\n\n<h6 class=\"wp-block-heading\"><i>1<\/i><span>Select the checkbox to the left of the ad, ad group, or campaign you wish to delete. You can select any number of items on each tab.<\/span><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\"><i>2<\/i><span>Select Delete from the top of the list.<\/span><\/h6>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-59-1024x562.png\" alt=\"\" class=\"wp-image-4133\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-59-1024x562.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-59-300x165.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-59-768x422.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-59-1536x843.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-59-2048x1124.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><i>3<\/i><span>A confirmation box will appear with a list of items to be deleted.<\/span><\/h6>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"681\" height=\"606\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-60.png\" alt=\"\" class=\"wp-image-4134\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-60.png 681w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-60-300x267.png 300w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Including deleted items in metrics and reports<\/h3>\n\n\n\n<p>By default, deleted items won\u2019t appear in lists or downloaded reports. Deleted items also won\u2019t be counted towards the total item counts shown at the bottom of item lists.<\/p>\n\n\n\n<p>You can choose to show deleted items by selecting <strong>More options &gt; Show deleted items<\/strong> from the dropdown menu.<\/p>\n\n\n\n<p>Deleted items will appear lower in the list as deactivated ads. When <strong>Show deleted items<\/strong> is selected, these deleted ads will also appear in your downloaded CSV reports. They\u2019ll also be added to the total item count at the bottom of the list.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"709\" height=\"418\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-61.png\" alt=\"\" class=\"wp-image-4135\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-61.png 709w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-61-300x177.png 300w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Even if ads are deleted, any clicks, views, conversions, or other performance results will <br>still be counted as part of their parent ad group or campaign performance.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Show and hide columns in the main lists<\/h2>\n\n\n\n<p>Ads Manager lets you easily customize which columns to show in the content tabs. You can use this to cut down on unnecessary clutter, or view and compare all your ads\u2019 headlines at a glance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customizing your column view<\/h3>\n\n\n\n<h6 class=\"wp-block-heading\"><i>1<\/i><span>Select the view selection dropdown menu followed by Manage column presets.<\/span><\/h6>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"667\" height=\"640\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-62.png\" alt=\"\" class=\"wp-image-4136\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-62.png 667w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-62-300x288.png 300w\" sizes=\"auto, (max-width: 667px) 100vw, 667px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><i>2<\/i><span>Choose whether your preset will exist on the user level or ad account level.<\/span><\/h6>\n\n\n\n<h5 class=\"wp-block-heading\">User level:<\/h5>\n\n\n\n<p>Select if you\u2019re the only person who needs to use this preset.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Ad account level:<\/h5>\n\n\n\n<p>Select this to make the preset available to everyone who uses this ad account.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"830\" height=\"630\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-63.png\" alt=\"\" class=\"wp-image-4137\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-63.png 830w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-63-300x228.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-63-768x583.png 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><i>3<\/i><span>Enter a name for your preset and select your columns.<\/span><\/h6>\n\n\n\n<p>Select which columns to include by selecting the boxes from the left-hand side windows. Column categories are divided into Advertiser information, Popular metrics, and Conversion metrics. <\/p>\n\n\n\n<p>The right-hand column lets you change the order that columns appear in the main lists by dragging and dropping each row by the handle on the left.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"817\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-64-1024x817.png\" alt=\"\" class=\"wp-image-4138\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-64-1024x817.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-64-300x239.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-64-768x612.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-64-1536x1225.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-64.png 1595w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><i>4<\/i><span>When you\u2019re satisfied with your columns, save your preset by selecting Save in the bottom-right corner.<\/span><\/h6>\n\n\n\n<p>You can edit your preset at any time by selecting the pencil icon on the <strong>Manage columns preset<\/strong> screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"734\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-65.png\" alt=\"\" class=\"wp-image-4139\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-65.png 953w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-65-300x231.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-65-768x592.png 768w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How many columns can I add to each preset?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Each preset can hold up to 10 custom columns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Will my custom columns affect the columns included in downloaded CSV reports?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yes, downloaded reports should match the columns shown on the screen.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Show breakdowns and filter items in list view<\/h2>\n\n\n\n<p>Ads Manager lets you quickly view daily breakdowns of your campaign, ad group, or ad performance without having to download a report.<\/p>\n\n\n\n<p>This means you can check ad performance by various metrics without having to leave list view.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"979\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-66-1024x979.png\" alt=\"\" class=\"wp-image-4140\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-66-1024x979.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-66-300x287.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-66-768x734.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-66-1536x1468.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-66.png 1657w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><i>1<\/i><span>Start by selecting the check box on the left-most column next to the items you want to view in detail.<\/span><\/h6>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"376\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-67.png\" alt=\"\" class=\"wp-image-4141\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-67.png 683w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-67-300x165.png 300w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><i>2<\/i><span>Select Breakdown from the top of the screen.<\/span><\/h6>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"199\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-68-1024x199.png\" alt=\"\" class=\"wp-image-4142\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-68-1024x199.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-68-300x58.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-68-768x149.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-68.png 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><i>3<\/i><span>Select how you want to breakdown these items. To view ad performance on a day-by-day basis, for example, select Daily.<br>Selecting None won\u2019t provide a breakdown view, but will filter your selected items to let you view them in isolation.<\/span><\/h6>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"971\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-69.png\" alt=\"\" class=\"wp-image-4143\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-69.png 695w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-69-215x300.png 215w\" sizes=\"auto, (max-width: 695px) 100vw, 695px\" \/><\/figure>\n\n\n\n<h6 class=\"wp-block-heading\"><i>4<\/i><span>To go back to normal view, select the \u2715 at the top of the screen.<\/span><\/h6>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"854\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-70-1024x854.png\" alt=\"\" class=\"wp-image-4144\" style=\"width:840px;height:auto\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-70-1024x854.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-70-300x250.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-70-768x640.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2024\/09\/Untitled-70.png 1336w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Can I download my filtered view as a CSV report?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Currently, these settings don\u2019t affect your downloaded CSV report. You can still download a report with custom breakdown settings by selecting Report at the top of the list.<br>Note that downloaded reports can only include up to 75,000 rows and can\u2019t be larger than 30 MB.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Is there a limit to how many items I can select?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Currently you can select up to 100 items at a time as part of your filters.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Customizable columns<\/h3>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Advertiser information (click to expand)<\/summary>\n<ul class=\"wp-block-list\">\n<li>Ad account name<\/li>\n\n\n\n<li>Ad account ID<\/li>\n\n\n\n<li>Delivery status<\/li>\n\n\n\n<li>Schedule<\/li>\n\n\n\n<li>Objective<\/li>\n\n\n\n<li>Daily budget<\/li>\n\n\n\n<li>Campaign name &amp; ID (Ad group \/ ad settings)<\/li>\n\n\n\n<li>Ad group name &amp; ID (Ad settings)<\/li>\n\n\n\n<li>Review status<\/li>\n\n\n\n<li>Thumbnail<\/li>\n\n\n\n<li>Media aspect ratio (Ad settings)<\/li>\n\n\n\n<li>Ad headline (Ad settings)<\/li>\n\n\n\n<li>Ad description (Ad settings)<\/li>\n\n\n\n<li>Landing Page URL (Ad settings)<\/li>\n\n\n\n<li>Budget spent<\/li>\n\n\n\n<li>Lifetime spent<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Popular metrics (click to expand)<\/summary>\n<ul class=\"wp-block-list\">\n<li>Viewable imps<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Viewable CTR<\/li>\n\n\n\n<li>CPC<\/li>\n\n\n\n<li>Viewable CPM<\/li>\n\n\n\n<li>Video views<\/li>\n\n\n\n<li>Video views at 25%<\/li>\n\n\n\n<li>Video views at 50%<\/li>\n\n\n\n<li>Video views at 75%<\/li>\n\n\n\n<li>Completed video views<\/li>\n\n\n\n<li>Reach<\/li>\n\n\n\n<li>Frequency<\/li>\n<\/ul>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Conversion metrics (click to expand)<\/summary>\n<ul class=\"wp-block-list\">\n<li>Purchase<\/li>\n\n\n\n<li>Purchase rate<\/li>\n\n\n\n<li>Cost per Purchase<\/li>\n\n\n\n<li>Add to cart<\/li>\n\n\n\n<li>Add to cart rate<\/li>\n\n\n\n<li>Cost per Add to cart<\/li>\n\n\n\n<li>Initiate checkout<\/li>\n\n\n\n<li>Initiate checkout rate<\/li>\n\n\n\n<li>Cost per initiate checkout<\/li>\n\n\n\n<li>Submit form<\/li>\n\n\n\n<li>Submit form rate<\/li>\n\n\n\n<li>Cost per submit form<\/li>\n\n\n\n<li>Subscribe<\/li>\n\n\n\n<li>Subscribe rate<\/li>\n\n\n\n<li>Cost per subscribe<\/li>\n\n\n\n<li>Complete registration<\/li>\n\n\n\n<li>Cost per Complete registration<\/li>\n\n\n\n<li>Contact<\/li>\n\n\n\n<li>Contact rate<\/li>\n\n\n\n<li>Cost per Contact<\/li>\n\n\n\n<li>Sign up<\/li>\n\n\n\n<li>Sign up rate<\/li>\n\n\n\n<li>Cost per Sign up<\/li>\n\n\n\n<li>View content<\/li>\n\n\n\n<li>View content rate<\/li>\n\n\n\n<li>View content rate<\/li>\n\n\n\n<li>Cost per View content<\/li>\n\n\n\n<li>Add payment info<\/li>\n\n\n\n<li>Add payment info rate<\/li>\n\n\n\n<li>Add to wishlist<\/li>\n\n\n\n<li>Add to wishlist rate<\/li>\n\n\n\n<li>Cost per Add to wishlist<\/li>\n\n\n\n<li>Visit cart<\/li>\n\n\n\n<li>Visit cart rate<\/li>\n\n\n\n<li>Cost per Visit cart<\/li>\n\n\n\n<li>Customize product<\/li>\n\n\n\n<li>Customize product rate<\/li>\n\n\n\n<li>Cost per Customize product<\/li>\n\n\n\n<li>Search<\/li>\n\n\n\n<li>Search rate<\/li>\n\n\n\n<li>Cost per Search<\/li>\n\n\n\n<li>Booking<\/li>\n\n\n\n<li>Booking rate<\/li>\n\n\n\n<li>Cost per Booking<\/li>\n\n\n\n<li>Download<\/li>\n\n\n\n<li>Download rate<\/li>\n\n\n\n<li>Cost per Download<\/li>\n\n\n\n<li>Start trial<\/li>\n\n\n\n<li>Start trial rate<\/li>\n\n\n\n<li>Cost per Start trial<\/li>\n\n\n\n<li>Share<\/li>\n\n\n\n<li>Share rate<\/li>\n\n\n\n<li>Cost per Share<\/li>\n\n\n\n<li>Login<\/li>\n\n\n\n<li>Login rate<\/li>\n\n\n\n<li>Cost per Login<\/li>\n\n\n\n<li>Donate<\/li>\n\n\n\n<li>Donate rate<\/li>\n\n\n\n<li>Cost per Donate<\/li>\n\n\n\n<li>Find location<\/li>\n\n\n\n<li>Find location rate<\/li>\n\n\n\n<li>Cost per Find location<\/li>\n\n\n\n<li>Time spent<\/li>\n\n\n\n<li>Time spent rate<\/li>\n\n\n\n<li>Cost per Time spent<\/li>\n<\/ul>\n<\/details>\n\n\n\n<h2 class=\"wp-block-heading\">See also<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/help-ads.smartnews.com\/en\/item-2985\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Getting started with Ads Manager<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help-ads.smartnews.com\/en\/item-3056\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Setting up Pixels and events<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help-ads.smartnews.com\/en\/item-3457\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Dynamic URL macros<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help-ads.smartnews.com\/en\/item-4268\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Attribution window<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"How ads are organized Somewhat like a set of Russian dolls, ads in SmartNews Ads Manager are organized into three main layers: campaigns, ad groups, and individual ads. Items in each layer have their own tab in Ads Manager, and each has its own role to play. Campaigns Ad groups Ads Breakdowns and viewing modes Switching between Simple and Standard views When looking at ad performance at a glance, Simple view displays the most commonly used columns such as your budget spent, viewable impressions, and costs per result. Select Standard view to see a more complete list of metrics such as clicks, cost per click, and reach. Ads Manager will [&hellip;]","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[207],"tags":[],"label":[],"class_list":["post-5515","post","type-post","status-publish","format-standard","hentry","category-reporting-analytics-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/posts\/5515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/comments?post=5515"}],"version-history":[{"count":8,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/posts\/5515\/revisions"}],"predecessor-version":[{"id":8284,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/posts\/5515\/revisions\/8284"}],"wp:attachment":[{"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/media?parent=5515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/categories?post=5515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/tags?post=5515"},{"taxonomy":"label","embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/label?post=5515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}