{"id":8595,"date":"2025-12-02T17:04:03","date_gmt":"2025-12-02T08:04:03","guid":{"rendered":"https:\/\/help-ads.smartnews.com\/?p=8595"},"modified":"2026-01-13T16:36:18","modified_gmt":"2026-01-13T07:36:18","slug":"item-8581","status":"publish","type":"post","link":"https:\/\/help-ads.smartnews.com\/en\/item-8581\/","title":{"rendered":"Billing events"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Overview<\/h2>\n\n\n\n<p>A campaign&#8217;s billing event is the user action you pay for when users interact with your ad, such as clicks or impressions. Choosing the right billing event helps optimize your campaign to better fit your objective.<\/p>\n\n\n\n<p>Billing events affect how your campaign spends its budget, which in turn impacts how the SmartNews optimization system fine-tunes its performance during auctions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Viewable impression<\/h3>\n\n\n\n<p>Your ad campaign spends its budget when SmartNews detects that a user has viewed your ad for a certain duration\u2014not simply scrolled past it.<\/p>\n\n\n\n<p>This is the default billing event for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Awareness campaigns<\/li>\n\n\n\n<li>Sales campaigns<\/li>\n\n\n\n<li>App promotion campaigns<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"373\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-2.png\" alt=\"\" class=\"wp-image-8596\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-2.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-2-300x109.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-2-768x280.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Click<\/h3>\n\n\n\n<p>Your ad campaign spends its budget whenever a SmartNews user clicks on one of your advertisements.<\/p>\n\n\n\n<p>This is the default billing event for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traffic campaigns<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-style-wrap-box\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Awareness campaigns focus on gaining viewable impressions and can\u2019t use clicks as a billing event.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Billing events compared<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Billing event<\/th><th>Optimal scenarios<\/th><\/tr><\/thead><tbody><tr><th>Viewable impression (VIMP)<\/th><td>\u2022 Your ad campaign is focused on exposure and raising brand awareness.<br><br>\u2022 You aim to build a top-of-funnel custom audience to retarget later.<br><br>\u2022 Your creative or product is focused more on attention and recall rather than click-through rate.<br><br>\u2022 You want consistent pacing across campaigns that scale more easily, rather than risk running click-constrained campaigns.<\/td><\/tr><tr><th>Click<\/th><td>\u2022 Your campaign defines success by a clear path to action, such as add-to-cart events or installs.<br><br>\u2022 You have a limited budget and want to pay only for performance.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to view and change a campaign\u2019s billing event<\/h2>\n\n\n\n<h6 class=\"wp-block-heading\"><i>1<\/i><span>Under the Ads Manager Campaigns tab, create a new campaign, or edit a campaign that hasn\u2019t yet been submitted for review.<\/span><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\"><i>2<\/i><span>Under the \u201cBid strategy\u201d section, find the \u201cBilling event\u201d label in the gray box. This shows the billing event currently selected for the campaign.<\/span><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\"><i>3<\/i><span>Click the pencil icon next to the \u201cBilling event\u201d label. A pop-up dialog will appear.<\/span><\/h6>\n\n\n\n<h6 class=\"wp-block-heading\"><i>4<\/i><span>From the drop-down list in the dialog, select the billing event you wish to apply to the campaign and click [Save].<\/span><\/h6>\n\n\n\n<div class=\"wp-block-group is-style-wrap-box\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Note that once you submit a campaign for review, its billing event setting will become permanently locked.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p><strong>Q: Why can\u2019t I change my campaign\u2019s billing event?<\/strong><\/p>\n\n\n\n<p>A: Some campaign types, such as Awareness campaigns, only support certain billing events. <br>Also, you can\u2019t change the billing event for campaigns marked as \u201cEligible\u201d\u2014meaning they have already passed review and are ready to run ads. You can however create a new campaign with existing settings using<strong> [Copy campaign (with ad groups and ads)]<\/strong> from the <strong>More<\/strong> menu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"840\" src=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-3-1024x840.png\" alt=\"\" class=\"wp-image-8600\" srcset=\"https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-3-1024x840.png 1024w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-3-300x246.png 300w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-3-768x630.png 768w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-3-1536x1260.png 1536w, https:\/\/help-ads.smartnews.com\/wp-content\/uploads\/2025\/11\/image-3.png 2004w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"Overview A campaign&#8217;s billing event is the user action you pay for when users interact with your ad, such as clicks or impressions. Choosing the right billing event helps optimize your campaign to better fit your objective. Billing events affect how your campaign spends its budget, which in turn impacts how the SmartNews optimization system fine-tunes its performance during auctions. Viewable impression Your ad campaign spends its budget when SmartNews detects that a user has viewed your ad for a certain duration\u2014not simply scrolled past it. This is the default billing event for: Click Your ad campaign spends its budget whenever a SmartNews user clicks on one of your advertisements. [&hellip;]","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[181],"tags":[],"label":[],"class_list":["post-8595","post","type-post","status-publish","format-standard","hentry","category-campaign-creation-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/posts\/8595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/comments?post=8595"}],"version-history":[{"count":4,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/posts\/8595\/revisions"}],"predecessor-version":[{"id":8606,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/posts\/8595\/revisions\/8606"}],"wp:attachment":[{"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/media?parent=8595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/categories?post=8595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/tags?post=8595"},{"taxonomy":"label","embeddable":true,"href":"https:\/\/help-ads.smartnews.com\/en\/wp-json\/wp\/v2\/label?post=8595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}