What is reach maximization?
This is a feature that maximizes ad exposure reach by maximizing viewable impressions (vimp) while setting an upper limit on the number of ad display frequency per user.
Example of delivery with Reach Maximization
This feature is designed for ad campaigns that require a large amount of ad contact reach.
Configuration
Frequency settings
- Frequency control (on/off)
- Specify the control period (1 day/7 days)
Bid settings
- Select auto as the bidding method and select Impressions (CPM) as the billing type.
- Select impressions as your priority goal
Notes on Settings
Changing the billing method from click (CPC) to impression (CPM) for campaigns that have already been delivered is not possible.
