Glossary used in SmartNews Ads.
Attribution
A framework for evaluating each advertising interaction that occurs leading up to a conversion according to its contribution is called an attribution model.
With SmartNews Ads, you can choose one of the following attribution models:
- "Click-through only": Counts conversions from users who have clicked on your ad within the past 30 days.
- "Click-through and view-through": Considers not only conversions that result from a click, but also conversions where the ad was displayed in the past 24 hours.
Impressions
Impression
The number of times your ad was shown.
Viewable Impression (vimp)
A viewable impression is one that meets the following criteria:
| Type of advertisement | Standard Ads (Ads Manager v2) | Premium Ads |
|---|---|---|
| Video ads | Number of times 50% or more of the area was visible for 2 seconds or more | Number of times 50% or more of the area was visible for 2 seconds or more |
| Static image ads | Number of times 50% or more of the area was visible for 1 second or more | Number of times 50% or more of the area was visible for 1 second or more |
| Type of advertisement | Standard Ads (Ads Manager v1) |
|---|---|
| Videos and still images | Number of times 50% or more of the area was visible for 1 second or more |
CPM (Cost Per Mille)
Average cost per 1,000 viewable impressions (vimp).
This metric is calculated by dividing the total amount spent on an ad campaign by the number of viewable impressions and multiplying the result by 1,000.
click
Click
- Static image ads
The number of times your ad was clicked regardless of whether the linked page was displayed or not.
- Video ads
The number of times an ad was clicked. Clicks on the video play button are also counted as clicks.
Please note that the maximum number of clicks per impression is one.
CPC (Cost Per Click)
This is the average cost to get one click.
Average CPC is calculated by dividing the total cost of clicks by the total number of clicks.
CTR (Click Through Rate)
Percentage of clicks to total impressions.
This metric is calculated as a percentage of clicks divided by impressions.
VCTR
The ratio of clicks to viewable impressions.
This metric is calculated as a percentage of clicks divided by viewable impressions.
conversion
Conversion (CV)
This is the number of conversion events triggered when a user interacts with a website or app. The number of conversions is totaled for each date on which the conversion occurred and reflected in the report on the Ad admin console.
We may also use statistical modeling for some conversions.
CVR (Conversion Rate)
The ratio of conversions to total clicks.
This metric is calculated as a percentage of conversions divided by clicks.
CPA (Cost Per Action)
This is the average cost to achieve one conversion.
This metric is calculated as the total amount spent divided by the number of conversions for the specified time period.
We may also use statistical modeling for some conversions.
Amount spent (Cost)
The total amount spent by the campaign during the flight period.
Regeneration-related figures (Standard Ads)
Views (videoViews)
The number of times a video started playing. This is counted at most once per impression of the video, excluding replays (which count as one play no matter how many times it is played).
〇〇% number of views (videoP〇〇Views)
It will be counted when the video has played up to XX% of its length.
Average View Time (videoAvgViewTime)
The average time the video was played. It can be longer than the length of the video as it includes the time the video was replayed in a single impression.
Playback completion rate (videoCompleteViewRate)
The percentage of videos played to the end.
SKAN CV
The number of conversions triggered by the Apple SKAdNetwork.
Reach
The number of users who saw your ad. The number of users is calculated based on the number of viewable impressions (vimps) that were received on individual devices.
frequency (frequency)
The average number of times an ad is seen by a user, calculated based on the number of viewable impressions (vimps) received on individual devices.
Delivery Channels
Feed Plane (ChannelView)
This is the SmartNews advertising section that appears on the news feed of each channel, including the top page.
Article page (SmartView)
These are ads that are delivered in the middle and bottom of an article clicked on in the user's feed.
Performance report
This is the delivery advertisement performance that can be confirmed on admin console.
Ads Manager βeta
This is the former name of Ad Manager v2. You can check the details of delivery performance within admin console.
Campaign Creative ID (CCID)
A unique ID assigned to each ad creative.
