Standard Ads|Set Budget and Delivery Period

The items to be entered will change depending on the bidding method and priority objective you set.

For Automatic bidding x Click (CPC) x Conversion/Click maximization

1Lifetime budget: Enter the total budget for the campaign.

2 Daily  budget: Enter your daily budget. Depending on the situation of the auction, the set amount may be exceeded.

3Posting period: Enter the start date and time and end date and time.

4Day budget adjustment method: If you select [自動調整あり], it will automatically increase or decrease from the daily budget you entered to maximize acquisition efficiency, so it may exceed or fall below the budget.

Only available for automatic bidding x click (CPC) billing x conversion/click maximization.
Automatic bidding x target CPA and manual bidding (CPC/CPM) cannot be used.

5 Distribution type: Automatic bidding x click (CPC) billing x conversion/click maximization cannot be selected.

In the case of automatic bidding x click (CPC) billing x target CPA, manual bidding x click (CPC) billing/impression (CPM) billing

1Lifetime budget: Enter the total budget for the campaign.

2 Daily  budget: Enter your daily budget. Depending on the situation of the auction, the set amount may be exceeded.

3Posting period: Enter the start date and time and end date and time.

4Day budget adjustment method: Cannot be selected for automatic bidding x click (CPC) billing x target CPA.

5Delivery type: You can choose standard delivery or speed delivery. If you select speed delivery, the specified daily budget will be consumed as quickly as possible during the day.

Notes on ad posting period

• The start date and end date can only be set by campaign, rather than by creative.
• You can change the start date, but once you turn on the campaign delivery, you will not be able to change it.
• Refer to the example below regarding settings and actual delivery times.