What is conversion maximization?
SmartNews will deliver ads in a way that maximizes the number of acquisitions within your set budget. Ideal for web conversion projects such as purchasing, reservations, and application acquisition, as well as app installations.
When you're using Maximize conversions, your bids are adjusted automatically so that you maximize on conversions within your set budget.
Choose this option for campaigns that set purchases, membership registrations, installations, etc. as KPIs.
▼ Conversion maximization overview
For detailed settings, please refer to Setting Bidding/Priority Goals.
Configuration
Bid settings
- Select [自動] (Auto) for bidding method and [クリックCPC] (Click CPC) for billing type
- Select conversions as your priority
Notes on Settings
You may not change the billing method from impressions (CPM) to clicks (CPC) for campaigns that have already been delivered.
