Attribution model
The SmartNews attribution model determines how SmartNews “gives credit” to ads for converting users. You can change the attribution model that SmartNews uses for ad analytics. This effectively changes the requirements for a campaign to report conversions.
Attribution types
- Click-through
Attributes conversions to ads wherein users clicked on an ad and performed a conversion event within the chosen attribution window (30, 14, 7, or 1 day). - View-through
Attributes conversions to users who viewed an ad and later performed a desired action within 24 hours.
SmartNews lets you change the attribution window for click-through ads, and disable view-through attribution entirely if you choose.
Changing your attribution model
1Under the “Standard view” menu in the top-right corner of the screen, select “Attribution model”.
2From the attribution model screen, you can change your click-through window or disable view-through attribution.
Note
- Changes to the attribution window affect all users for the selected ad account.
FAQ
Q：What counts as a view-through attribution?
A：A view-through attribution counts conversions from SmartNews users who saw a viewable ad impression and then completed a valid conversion event within 24 hours of viewing the ad.
Viewable impression definition (VIMP)
- At least 50% of the image must be onscreen.
- The image must be visible for at least 1 second.
Q：How does changing the attribution window affect my campaign’s performance metrics?
A：Your campaign objective should guide your attribution window length. You may want to use a shorter window if your campaign is based around short-term impressions. This can also be a good way to get a benchmark of audience traffic. On the other hand, if your campaign is based around video ads, brand awareness, or long-term interactions such as in-app events, a longer window may be a better strategy.
