We will show you how to set up event postback for App items.
Utilization image
| the purpose | Required event | Remarks |
|---|---|---|
| CV exclusion | launch | By posting back, the launching user (installing user) will be excluded from distribution targets. |
| ROAS measurement | revenue/payment | Can be measured by posting back billing information |
| In-app CPA measurement | Achievement point event | It can be measured by posting back the achievement point event (reservation and registration) |
| Distribution for existing users (Distribution for dormant users) | Delivery target event & exclusion target event | Distribution is possible by posting back the distribution target and exclusion target, such as distribution to dormant billing users, distribution to users who have installed but have not yet registered. |
Compatible measurement tools
[ADJUST] How to link
Please make settings from the ADJUST admin console.
Here's how to set up a standard event.
1Select [SETTINGS].
2Select Partner Setup.
3Select ADD PARTNERS.
4Enter and select "SmartNews" in the search window.
5Select the appropriate location and press [SAVE].
[AppsFlyer] How to set up a standard event
1 Select Integrated Partners.
2Search for "SmartNews"
3Select "SmartNews Ads" from the search results and press [Edit].
1Select the [連携] tab.
2Set In-App Events Postback to ON.
1Select Events attributed to any partners.
2SDK Events: Select "af_app_opened" from the list.
Select the event you want to postback from the list (Charge = af_purchase) and check the Send value checkbox.
3Press [Save].
From the [Permissions] tab, you can set various permissions for SmartNews.
[TUNE (former MAT)] Standard event setting procedure
1Select Integrated Partners.
2Select the Postbacks tab.
3Select Custom.
Select Add Postback URL.
1Search for and select SmartNews Ads.
2Select Event | event | OS from the list.
* If you select other, it may not post back correctly.
1Select SmartNews Ads from the list.
2Select Agency name.
3Select App name.
4Select an Event name.
5Select "Send all events...".
6Press [Save].
[Others] Cooperation method
- Call back events to share to SmartNews.
- Please contact the person in charge of each measurement tool for the setting method.
Callback input example
Session (launch), etc.
http://log.smartnews-ads.com/【network_name】/[event]/?store_id={store_id}&ad_id={ad_id}
Billing
https://log.smartnews-ads.com/【network_name】/revenue?transaction_id={transaction_id}&revenue={revenue}&revenue_currency={revenue_currency}&ad_id={ad_id}&store_id={store_id}&ts={ts}
*Enter the network name in [] mat/kochava/appsflyer etc.
*Please enter any event name in brackets.
*Please enter the corresponding placeholder of the measurement tool in {}.
