SmartNews Ads allow you to schedule your campaigns to only run during certain hours in the day. This features is available on all ad accounts and for all campaign objectives.
Schedule ads to run at specific times of day
Enabling ad scheduling can be done from the campaign level.
1When creating a new campaign or editing an existing one, select [Show more options] > [Enable ad schedule].
2in 24-hour format, select a start time and end time from the left and right drop-down menus. While ad scheduling is enabled, your campaign will only run ads between the two hours each day.
3Select [Add schedule] to add multiple time windows to your schedule. You can add up to 6 schedules to a campaign.
4To remove a schedule from your campaign, click the trash icon on the right side of the schedule you wish to delete.
Be aware
- Using narrow scheduling windows can significantly limit your campaign’s reach and performance.
- SmartNews will try to spend your daily budget within your selected schedule. However, during high-demand times, fewer auctions may be available for bidding, potentially causing your campaign to underspend compared to campaigns running throughout the day.
- Ad scheduling operates based on your ad account’s registered time zone. When targeting audiences in different time zones, be sure to adjust your scheduling windows accordingly.
FAQ
Q: Can I change the time zone used for scheduling?
A: The time zone used for ad scheduling is currently fixed to your ad account’s registered time zone. It’s not currently possible to manually change the time zone used for scheduling.
Q: How does ad scheduling affect my daily budget?
A: Ad scheduling makes no changes to your selected daily budget. You may find that campaigns using ad scheduling underspend slightly compared to 24/7 campaigns if you schedule narrow or highly competitive time windows.
