Types of budget that can be set with Standard Ads
Standard Ads has two types of budgets.
One is the total budget and the other is the daily budget. Standard Ads will stop delivering ads if the total delivery amount exceeds the daily or total budget.
Due to technical limitations, actual delivery volume may exceed the volume that was set.
In addition, there is no guarantee that Standard Ads will fully consume the daily budget and total budget that has been set.
Daily budget
This is the maximum amount that can be delivered each day. Daily budget is used to control the daily budget consumption.
Due to technical factors, there may be cases where either an additional JPY 3,000 or 30% of your budget, whichever is higher, may be consumed on top of your daily budget.
Example:
A campaign with a daily budget of 20,000 yen may see a budget consumption of up to 26,000 yen.
A campaign with a daily budget of 3,000 yen may see a budget consumption of up to 6,000 yen.
If this phenomenon occurs and the budget is overrun, the overrun amount will be deducted when the invoice is issued. Please check the page Non-Chargeable Items for details.
If the daily budget has been changed during the day, the highest value for that day will be used in the calculation.
The final bill will never exceed your total budget. See the Total Budget section for details.
Total budget
This is the total budget setting for the total period of your campaign.
Your bill for each month will never exceed the total budget minus past delivery record, even if the report numbers show higher figures.
The total budget can be set within the following range.
Minimum: The amount already spent or 100 yen, whichever is greater
Maximum: 1 trillion yen
