Your daily budget determines your spending limit
SmartNews Ads Manager allows you to control your campaignʼs spending limit by adjusting your daily budget. You can modify this budget at any time during the campaign. SmartNews calculates your total spending limit by multiplying your daily budget by 30.4 (the average number of days in a month). Ad delivery stops once this limit is reached. Keep in mind that your daily budget may not be fully spent every day.
Daily budget
A daily budget is the amount you set for each ad campaign, representing how much you’re comfortable spending in a 24-hour period.
You can adjust the daily budget as needed. SmartNews optimizes spending to maximize clicks and conversions on peak days, which means daily spending may fluctuate above or below your set budget.
To meet peak demand, SmartNews may exceed the daily budget by up to 30% or $30, whichever is higher.
For example:
- Campaign A with a daily budget of $200 may spend up to $260 on peak days.
- Campaign B with a daily budget of $30 may spend up to $60 on peak days.
If spending exceeds the daily limit, the excess amount will be deducted from your invoice during the spending cycle.
If you change your daily budget multiple times in a day, only the highest budget set that day will apply to your monthly spending. However, your monthly spent won’t exceed the monthly spending limit.
Campaign spending limit (optional)
Setting a campaign spending limit will stop your campaign as soon as this limit is reached. Your monthly charges wonʼt exceed this limit plus any previous spending.
The minimum spending limit is $1 for a new campaign, or $100 plus previous spending for an ongoing campaign.
The maximum campaign spending limit is $10 million.
Spending limits
Daily spending limit
| Definition | The maximum daily charge for ad delivery |
|---|---|
| How itʼs calculated | Up to 1.3 times your daily budget or $30 (whichever is higher), plus your daily budget |
| Example | With a $200 daily budget, the maximum daily spending amount is $260. |
Monthly spending limit
| Definition | The maximum monthly charge for ad delivery. First spending month: From the campaign start date to the last day of the month. Subsequent months: From the first day to the last day of each month. |
|---|---|
| How itʼs calculated | Your daily budget multiplied by 30.4 (average number of days in a month). |
| Example | With a $100 daily budget, the maximum monthly spending is $3,040. For a campaign starting on September 25 with a $100 daily budget, the maximum September charge is $600 ($100 × 6 remaining days in the month). |
How changing your daily budget affects your spending limit
Adjusting your daily budget impacts both daily and monthly spending limits. Previous campaign spending is always added to your monthly spending limit, even if you decrease your daily budget mid-campaign.
Impact on daily spending limits
The daily spending limit uses the highest daily budget set that day.
For example:
If your campaignʼs daily budget starts at $100, increases to $500, then decreases to $50 on the same day, your maximum charge for that day will be $650 (1.3 × $500, the highest daily budget set).
Impact on monthly spending limits
After changing your daily budget, ads will serve for the rest of the month using the new daily budget multiplied by the remaining days in the month.
For example, Sarah starts a campaign on September 1 with these initial settings:
Daily budget: $50
Daily spending limit: $80 ($50 + $30)
Monthly spending limit: $1,520 ($50 × 30.4)
Sarah changes the daily budget on September 24:
Daily budget: Changed to $100
Spending amount as of September 24: $1,000
In this scenario, Sarahʼs maximum September invoice will be:
$1,000 (existing spending) + ($100 per day × 7 remaining days) = $1,700.
