Ads Manager includes a built-in help chatbot you can access in the lower-right corner of the screen. Click the AI Assistant icon to open the chat interface.
AI Assistant is a one-stop resource for Ads Manager support, general guidance, and performance-related questions based on the last 45 days of account performance data.
About AI-generated responses
The AI assistant uses information such as your account and campaign performance data, SmartNews Ads help content, and general advertising knowledge to generate responses.
While the assistant may access recent performance data, generative AI can occasionally produce inaccurate, incomplete, or inconsistent information, including incorrect numbers. These risks cannot be completely eliminated.
Before making changes to your campaigns—such as adjusting budgets, targeting, bids, or creatives—please confirm the relevant information directly in SmartNews Ads Manager.
The performance data shown in Ads Manager is the official source of record. If information provided by the AI assistant differs from the data shown in Ads Manager, always rely on Ads Manager.
We recommend reviewing the relevant performance reports and settings before taking action based on an AI-generated response.
Access the assistant
1Click the AI icon in the lower-right corner of the manager to bring up AI Assistant.
2The AI Assistant chat window includes sample questions to help you get started, or you can type your own in the field at the bottom.
3You can expand or minimize the chat window using the buttons in the top-right.
What AI Assistant can do
- Answer general questions about how to use Ads Manager, setting up campaigns, and the SmartNews Ads ecosystem
- Offer fact-based machine analysis of the last 45 days of account performance
- Answer specific questions about recent trends
- Look at your latest account performance and identify potential blind spots or areas for improvement
Example questions
Which campaigns are underperforming?
How do I create Large Unit ads?
How did my campaign perform week over week?
Which campaign drove the most conversions this month?
Why is my campaign spending more than daily budget?
Is performance better on SmartView or Channel View?
What AI Assistant can’t do
- Offer demographic analysis or suggest specific ad group targeting settings for your audience
- Create custom strategies or plans specifically for your account
- Perform demographic analysis or provide real “on-the-ground” insights beyond general statistical patterns
- Provide rigorous analysis that is free from the statistical bias inherent in large language models
- Generate original creative suggestions that aren’t based on existing trends or common best practices
- Provide consistent, reliable analysis without hallucinations or loss of context
- Offer analysis on long-term trends beyond the last 45 days
FAQ
- Q: How is this different from the existing SmartNews AI Help chatbot?
- A: The previous SmartNews AI Help chatbot was limited to general help questions, such as how to create a campaign or what targeting options are available.
The upgraded AI Assistant goes beyond general help content by helping you understand recent campaign performance, compare results, and identify possible reasons behind performance changes.
- A: The previous SmartNews AI Help chatbot was limited to general help questions, such as how to create a campaign or what targeting options are available.
- Q: What campaign data can AI Assistant access?
- A: AI Assistant looks at the following campaign data when answering questions:
- Recent campaign-level performance (clicks, impressions, conversions)
- Overall ad spending
- Campaign budget and optimization settings
- Ad placement settings
- A: AI Assistant looks at the following campaign data when answering questions:
- Q: Will the AI Assistant tell me exactly why performance changed?
- A: Not quite. AI Assistant can review the last 45 days of performance and offer fact-based analysis of recent trends—for example, a rise in return on ad spend or a drop in impressions. It can’t assess the broader market environment or draw accurate conclusions based on factors like the holiday season, consumer sentiment, or changes in reader interests.
- Q: Can the AI Assistant make changes to my campaigns for me?
- A: Currently, AI Assistant can only look at your campaign data and answer fact-based questions based on your recent account data and Help Center resources.
- Q: Does the AI Assistant remember previous messages in the conversation?
- A: AI Assistant refers to the last 10 chat exchanges as part of its context window. If your conversation goes much beyond that, it’s usually better to start a new conversation to refresh the context and help ensure nothing falls outside the assistant’s window of attention.
- Q: Will my campaign data be used to train AI models?
- A: We do not use campaign data to train or fine-tune AI models. But SmartNews platform uses a third-party Gemini model solely to process requests and generate responses.
