With Standard Ads, the following segments can be targeted. You can also customize your audience by linking data.
Available Targeting Settings
For details on each setting, refer to the pages below.
- Gender
- Age
- Placement location within the SmartNews app
- Publication time slots
- Region
- Frequency control
- Connection type
- Service provider
Specifying your audience
Set/Exclude the audiences you designated in audience settings.
If you select multiple audiences for delivery and exclusion, please note that all of the audiences you selected for targeting will be targeted and all of the audiences you selected for exclusion will be excluded. Please create Combined audiences for fixed pairs of targeted and excluded audiences.
Click here for information on creating user-defined audiences.
Notes
- Ad targeting is not possible for users who have opted out of behavioral targeting.
- Channels cannot be specified for Standard Ads placement.
- You will not be able to check the final audience size after setting up the campaign. Please refer to the custom audience size as a guideline.
