Standard Ads (Standard Ads)|Set up custom audiences

Ads Manager v1

How to Configure Delivery Settings

1Pre-configure your target audience list.
2Proceed to campaign creation and select the target audience set in User-defined Audience ① (Also possible to exclude or combine certain audiences).

*Once the audience data status has been created, it can be set on the campaign creation screen.

If you select multiple audiences for delivery and exclusion, please note that they will be treated as all AND condition. 
If you want to set an OR condition, please create a merged audience.

Notes

  • Please note that it may take longer than usual to complete data creation if there a large volume of Custom Audiences are generated.
  • The maximum audience size that can be served is 5 million UU (unique users).
    An audience exceeding 1 million UUs are displayed in units of 100,000, and an audience size exceeding 5 million UUs are displayed as "5 million or more".
  • Although it is possible to change the audience setting during the ad delivery period, we do not recommend this action as it may cause the delivery to become unstable. We would instead recommend creating a new campaign.
  • Ad targeting is not possible for users who have opted out of behavioral targeting.
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