If you want to have your Premium Ads viewers also see Standard Ads, check "apply for retargeting" when applying for Premium Ads and enter the name of the ad account to use for marking visitors.
What to Fill Out in Application Form
If you wish to retarget users using Standard Ads after they've viewed your Premium Ads, be sure to include the Standard Adsadvertising account name (the exact name issued by our company) for retargeting purposes.
You will need to issue a retargeting account first if you have not created one yet.
*If you have selected retargeting before the account is issued, retargeting will be available after your account is created.
How to Configure Settings
If you wish to create a custom audience for Standard Ads, you will need to set that up manually.
For more details on settings, refer to Create a List of Users Who Viewed Ads. We recommend 90 days for the effective data period.