Notes on Website Conversion with SmartNews Ads
Where there is a click, a Web View modal will launch within the app. At this time, external browsers (Safari/Chrome/standard browser, etc.) will not open. Therefore, please note that cookies stored in external browsers cannot be used.
Conversions are counted within 30 days of a click, regardless of campaign objective or operating system.
Conversion tags issued on the Smart News admin console are intended to be pasted directly onto the relevant website. When installing tags using a tag manager, etc., please contact the company providing the tag manager for information on installation methods and troubleshooting.
We cannot customize conversion tags.
Measurement Procedures
Create a New Campaign
1Select [キャンペーン設定] (Campaign Settings) from [広告設定](Ad Settings) in the upper menu.
2From Create New Campaign, select Website Conversion.
Download Conversion Tag (CV Tag)
Select the [コンバージョンタグ取得] (Download Conversion Tag) button in the campaign setting screen.
Each campaign has a download button, but the output tag is the same for each ad account.
Even if there are multiple campaigns, only one tag is installed for the same advertiser.
Sample tag
< script type=”text/javascript”>
(function () {
try {
var SmartnewsAds = { 'id' : 'dummyid', 'event' : ” };
var script = document.createElement ('script');
script.src = '//api.smartnews-ads.com/assets/conv.js?' + (new Date ()).getTime();
script.type = 'text/javascript';
script.id = '_smartnews_ads_dummy_script' + DummyParamater['id'];
script.setAttribute('data-smartnews-ads', JSON.stringify(SmartnewsAds));
(document.body|| document.head).appendChild(script);
} catch (e) {}
})(); </script>
Conversion Tag (CV Tag) Installation
Paste the entire downloaded tag directly under <body>〜</body> in the web page that will be the conversion point, such as a "thank you" page.
We do not provide tags in formats other than js (imp tags, etc.).
Conversion testing is not possible. Please confirm beacon reception from admin console (details are described in "Communication Check" section below).
Communication Check
After installing the tag, open the campaign details from the campaign settings.
If a beacon is being sent from the installed tag, it will be displayed as follows.
Notes
In the communication check, you can see that "the beacon sent from the installed tag can be received".
Since SmartNews will not be able to determine whether the beacon is set in the correct location or whether the beacon is running as expected, please contact the LP (landing page) production company for details.
Conversion Tag Specifications
- User information is anonymized in conversion tags
- The collected data is delivered to the ad server by JavaScript or Img tag and stored in our data warehouse
- Where conversion users dropped is information that can change depending on the development, so this information will not be disclosed.
- The cookie obtained by SmartNews holds an identifier in order to correlate it with the ad viewed by the user.
- Even if one user fires the conversion tag multiple times, the conversion will only be counted once.
