SmartNews Ads makes it possible for advertisers to target or exclude certain users from ads based user information either obtained on their own or by SmartNews.
こちらを設定することで、「既に利用しているユーザー」「特定のコンテンツを閲覧したユーザー」など目的に応じてターゲットを絞り込むような条件/データを作成し、効果的に広告配信することが可能です。
What is an audience?
Audiences are customized targeting segments.
New segments can be defined using various data sources.
Data sources include:
- Postback data
- Campaign results
- Pixel tag data
- Keywords
- User interest
and more.
Audience definition settings
Define your audience as follows:
Top page > Audience settings
1Select [オーディエンス設定] (audience settings) from the top menu.
2After being redirected, choose the Custom Audience you want to create from [新規オーディエンス定義作成] (create a new custom audience).
3 The selection destination and setting method differ depending on the type of Custom Audience. See below for detailed settings.
[ユーザー定義オーディエンス作成] (create a custom audience) can be used to create lists of the following users:
Create a list of users who have used your app
Users who have previously seen your ad
Users who have previously visited your website
Users who viewed articles containing specific keywords
Users interested in specific categories
[結合オーディエンス作成] (create a combined audience) can be used to to combine multiple user lists.
[IDリストアップロード] (upload ID list) can be used to upload your own mobile advertising ID list.
SmartNews Ads creates new segments typically within 48 hours. This is done through periodic processing. Therefore, the submitted data will be delayed for up to 48 hours.
*Campaigns can only be set when the audience data status is "created." For delivery settings, please refer to Configuring User-Defined Audiences.
Custom audience automatic updates
Custom audiences will switch auto-update status when certain conditions are met.
Deactivation
"Custom Audience" will automatically be turned from "on" to "off" if it is not directly linked to the ad campaign and has not been updated for 30 days.
Activation
If an audience is specified for a campaign with proven performance within the past 30 days, that audience is automatically activated.
If you set an audience with automatic renewal to "off", your ad may not be shown for a certain period of time.
If more than 30 days have passed since ad distribution stopped, as in the above conditions, automatic updates will be turned off, so it is necessary to check the automatic data update status before publication.
オーディエンス蓄積の仕様について
オーディエンスの更新は、全更新と差分更新（=自動更新）の2種類のパターンがあります。
- 全更新：過去に遡って全期間のオーディエンスを作成する
- 差分更新：日ごとに、1日単位でデータを更新する
例：有効データ期間が90日間のカスタムオーディエンス
- 新規オーディエンスを作成/変更した場合：過去に遡ってデータが全更新されるため、過去90日のオーディエンスが溜まった状態になります。
- 自動更新をOFFにし続けているオーディエンス：停止した日におけるオーディエンスが溜まった状態になります。
- 自動更新をOFF→ONに切り替えたオーディエンス：再開した日から差分更新が開始されます。
