We offer two types of bidding: automatic bidding that maximizes performance by utilizing user data based on set KPIs, and manual bidding that allows agencies and advertisers to set arbitrary fixed pricing.
*If you select manual bidding, you cannot set a priority objective.
Please see below for details on each priority objective.
Automatic bidding
Maximize conversions
When you're using Maximize conversions, your bids are adjusted automatically so that you maximize on conversions within your set budget.
Select this bidding strategy for campaigns that use purchase, membership registration, install, etc. as the KPI.
- Bidding Method: Automatic/Click (CPC) Billing
- Priority Objective Conversions
- Budget period used for optimization: Daily budget
- Target CPA: Set a target CPA of 50 yen or more
Maximize clicks
When using Maximize Clicks, bids are adjusted automatically to maximize the number of clicks within your set budget.
Select this bidding strategy for campaigns that use web traffic as the KPI.
- Bidding method: Automatic, pay-per-click
- Priority Objective: Clicks
- Budget period used for optimization: Daily budget
- Target CPA: Set a target CPA of 50 yen or more
Maximize reach (impressions)
When you're using Maximize reach, bids are automatically adjusted to maximize reach within your set budget.
Select this bidding strategy for campaigns that use ad reach as the KPI.
- Bidding Method: Automatic/Per Impression (CPM) Billing
- Priority Objective: If your bidding method is based on Impressions, the only priority objective you can select it Maximize impressions.
- Budget period used for optimization: Daily budget
- Large Unit (beta version): You can select the Large Unit format that displays creatives in a larger size than a normal unit.
(Please refer to this article for details)
Target CPA objective (automatic bidding)
Bids are automatically adjusted to acquire conversions (CV) within the target CPA that you set.
The target CPA you set is not a guaranteed result.
- Bidding Method: Automatic/Click (CPC) Billing
- Priority Objective: Target CPA
- Budget period used for optimization: Daily budget
- Target CPA: Enter any amount above 50 yen
Manual bidding
This feature allows you to specify any bid price.
You can choose CPC or CPM. We will adjust the price to match your setting.
Click (CPC) billing
- Bid method: Set manually / Clicks
- Bid price: Enter any amount
- Target CPA: For CPC, enter any amount 50 yen or higher
Impressions (CPM) billing
- Bidding method: Set manually / Impressions
- Bid price: Enter any amount
Notes
The most recent performance (especially within 30 days) is focused on to optimize learning for each campaign. Stopping the campaign does not reset learning.
