About lookalike audiences
You can create a list of users who are similar to users included in existing segments. The segment you select as the basis is the “seed audience”.
The following parameters can be set when creating lookalike audiences.
- Audience size (5%, 10%, 15%, 20%, 25%, 30%)
- OS
- Gender
Audience size represents the percentage of SmartNews users you want to include in the lookalike audience.
If you select 5%, then 5% of SmartNews users are selected in order of similarity with the seed audience.
Users included in the seed audience will not be included in the newly created audience.
The seed audience is excluded when you select a lookalike audience.
Therefore, if you deliver ads only to your lookalike audience, then your core target audience (seed audience) would be excluded. To prevent this from happening, you will need to combine both the seed audience and lookalike audience.
Configuration
TOP page > [オーディエンス設定] (Audience Settings) > [オーディエンス一覧] (Audience List) > [オーディエンス詳細] (Audience Details)
1 Click [オーディエンス設定] (Audience settings)
2 Select a target audience to create a lookalike audience from the audience list.
3 Click [類似オーディエンスを作成する] on the upper right of the audience details screen.
4 Select an audience size.
5 Select OS.
6 Select gender.
7 Enter the name and description.
*Name is for the user's own management purposes and will not be used for distribution.
*Description is optional.
8 Click [この内容で作成] (Create using these settings)
9 Combine the seed data and the augmented data.
See Combining multiple audiences for instructions on how to create a combined audience.
10 Set the created audience to the campaign.
*Once the audience data status has been created, it can be set on the campaign creation screen.
Notes
- When you create a lookalike audience, the original seed audience is not included in the lookalike audience. If you wish to deliver ads to your seed audience as well, combine the seed audience and lookalike audience data.
- If the original audience you are basing your lookalike audience on has less than 50 users, you will not be able to create a lookalike audience.
- Do not create a lookalike audience when the seed audience data is still being processed, as the lookalike audience may not be created correctly.
