Standard Ads (Standard Ads)| Creating a List of Users Who Have Visited Your Site

Creating a list

SmartNews uses Pixel tags to create a list of users who have visited pages with embedded tags.
You can create a list of users who have visited your site and an exclusion list of users who have already converted (CV), etc., and use it to improve the efficiency of ad delivery.

Data source

Pixel tags installed on your site

Pixel tags can be obtained from the admin console.
Pixel tag ID, events, and URL can be set as conditions.

Related pages

Publish Pixel tags

Segments

Create a segment of users who meet your criteria.

URLs are treated as partial matches.

How to set the URL to match

Matches can be specified with a regular expression. See the example below. (For more information, see the explanation on general regular expressions)

• ^http://example.com/$ exact match
• ^http://example.com/ prefix match
• http://example.com/ partial match

* If you use "http://example.com" instead of "^http://example.com/", it will be a partial match. For example, "http://app.example.com/login?redirect=http://example.com" will also match. Be careful to avoid unintended matches.

Available user information

Page visitors with Pixel tags

(Example) Product LP (landing page) viewers, application form page viewers, viewers who have completed purchases, etc.

Data storage period 

Up to 90 days

Configuration

TOP page > オーディエンス設定 > ユーザー定義オーディエンス作成 > TYPE: ウェブサイト

1Click [オーディエンス設定] (Audience settings)

2Click [新規オーディエンス定義作成] (Define a new audience)

3Click [ユーザー定義オーディエンス作成] (Create new user defined audience)

4​Select [ウェブサイト] from the TYPE pull-down.

*If you select an object after changing the data period, the event will be displayed in the pull-down.

5Select any URL for the access URL (partial match/regular expression can be used).

*The URL where the Pixel tag is installed will accumulate marks for both http and https.

6Enter the connection conditions, data period, name and description.

*Name is for the user's own management purposes and will not be used for distribution.
*Description is optional.

7Click ［この内容で作成］(Create with these settings)

8Set the created audience to the campaign.

*Once the audience data status has been created, it can be set on the campaign creation screen.

Notes

• Marks can be accumulated by issuing Pixel tags in advance, placing them on the target page, and then creating an audience.
• Targeting changes using Pixel tags can only be made from the login ID that issued the Pixel tag. If you cannot change the audience settings, please log in with the issued user ID to change the audience settings.
• Even if the Pixel tag issuer and the audience creator are different, it is possible to create an audience, but please note that the data will not be accumulated.
• Since there is a time lag after updating the admin console and the audience, the audience size may not accumulate even if the number is increased on admin console.
• Pixel tags created in an existing ad account cannot be transferred to another ad account.