How to enter campaign information (for app campaigns)
Ad campaign name
Enter a campaign name for campaign management purposes. The name entered here will not be used in the actual ad delivery.
App name
Enter the App name.
Conversion (CV) measurement tools
Select this option if you are using a conversion measurement tool.
Ad serving to users without an IDFA (Identifier for advertisers)
When this is turned on, ads can be delivered even to users without IDFA.
For more information, please check How to Configure and Deliver App Install Ad Campaigns to Users Without IDFA.
Reach measurement tool
Please check The CM360/DAR (Digital Ad Ratings) setting manual (Standard Ads).
Creative type
Choose either a video creative or a still image creative. (For static images, turn on Story creative (Carousel ads) if necessary)
Please note that this item cannot be changed after the campaign is created.
Delivery optimization options (exclusion settings for users with the app installed)
By setting this function to "Do not distribute to users who are using the app", you can exclude users who have already installed the app.
iOS
You need to set a postback event in your MMP (mobile measurement partner) in advance.
Users with postback/install/launch events are excluded.
Android
No settings are required for existing users.
You need to set a postback event in your MMP for uninstalled users.
