Measurement using SKAdNetwork
- A maximum of 30 creatives per ad account can be enabled at the same time in an iOS App Installations campaign.
- Ad accounts that have delivered for more than 30 days will no longer be able to deliver iOS App install campaigns.
- We do not accept conversion (CV) tests for iOS SKAdNetwork measurement.
- Note that SKAdNetwork can only measure iOS App installations.
Example of creative management
Up to 30 creatives can be delivered at the same time.
If you want to deliver a different creative, turn off one of the 30 creatives that have delivery set to "ON," then set the desired creative to "ON" to deliver.
In addition, if you want to stop the creative for campaign A and deliver the creative for campaign D as shown in the image below, the slot linked to the creative of campaign A will be allocated, so the conversion number of the creative whose distribution was turned off in campaign A may be attributed to campaign D.
Due to SKAdNetwork measurement restrictions, if the ad account inactivity period exceeds 30 days, iOS delivery will not be possible. Contact help to reinstate.
Configuration
New ad account
When applying for an ad account, add a check mark on "App project" on the application form and enter the URL of the Store. This will be automatically applied when creating a campaign.
1When applying to open and ad account, answer "Yes" to "App install campaign delivery" and enter the Store URL.
2Make sure that "SKAdNetworkを利用できます" (SKAdNetwork use possible) is displayed when creating a campaign.
3A SKAN CV number column will be added to the performance report.
FAQ
Q: Is there a way to use SKAdNetwork measurement with existing campaigns?
A: You must create a new campaign.
Q: Can I use SKAdNetwork measurement for app engagement purposes?
A: No
Q: Will measurement be not possible without SKAdNetwork?
A: SmartNews also supports probabilistic measurement provided by MMPs (mobile measurement partners). In that case, it is possible to measure with the same degree of accuracy.
Q: Can I use both SKAdNetwork measurement and MMP measurement?
A: Yes. Each conversion is also displayed separately on the admin console.
Q: What MMPs are supported?
A: Adjust and AppsFlyer.
Q: Is it possible for users with similar extensions on to measure?
A: Yes.
